Tasmania’s Stories

Tasmania’s story just keeps on unfolding. We try to keep pace by generating videos for the Brand Tasmania YouTube channel and written reports for our monthly electronic newsletter. We also receive a news feed on working days from Meltwater and make it available here to ensure you have every opportunity to stay informed about our extraordinary State.

Stories and videos can also be accessed through the various key economic sectors.

Tasmania's Stories Edition 182

Edition 182 word cloud web

19 April 2017, Edition 182

AMC to train submarine makers

Edition 182_Shortfin Barracudas

Technicians employed to research, customise, build and maintain Australia's $50 billion fleet of Shortfin Barracuda submarines will undergo training in Tasmania.

7 April 2017, Edition 182

Survey confirms brand health

Edition 182 word cloud web

Brand Tasmania's second annual Brand Health Survey confirms that the State's brand is in good shape.

6 April 2017, Edition 182

Scientists crack devil cancer code

Edition 182_Professor Greg Woods

Hobart-based scientists have cured a number of Tasmanian devils of the deadly devil facial tumour disease that has been threatening the wild population.

4 April 2017, Edition 182

Winter Feast extends for cruisers

Edition 182_Dark Park

Dark Mofo will boast its own cruise ship this year, a band of Vikings and an extended Winter Feast.

4 April 2017, Edition 182

Of witchetty grubs and giant pumpkins

Edition 182_Shane Newitt

Witchetty grubs and giant pumpkins were on the agenda as Food and Wine Writer, Graeme Phillips, visited two distinctive autumn rural festivals in southern Tasmania.

4 April 2017, Edition 182

MACq 01 engages Master Storyteller

Edition 182_Justin Johnstone

Tasmania's first fulltime professional Master Storyteller has signed on to enliven the nation's first deliberately planned story-telling hotel, MACq 01 on the Hobart waterfront.

4 April 2017, Edition 182

Pre-term babies breathing easier

Edition 182_Professor Peter Dargaville

The 8 per cent of human babies born prematurely will have improved survival prospects thanks to a Tasmanian collaboration between a neonatal specialist and a robotic engineer.

4 April 2017, Edition 182

Tasmanian paean wins poetry award

Edition 182_SarahJaeger

Student poet Sarah Jaeger has won a second Dorothea Mackellar poetry award, this time with a poem about Tasmania.

4 April 2017, Edition 182

Tasmania's Stories Edition 181

Edition 181_Three Capes Walk_Courtesy Tasmanian Parks and Wildlife

Your March newsletter leads off with another strong national awards showing by our tourism operators. 

Please enjoy your March edition of Tasmania's Stories.

23 March 2017, Edition 181

Tasmanian news of the day from around the world

Global news monitoring business, Meltwater, trawls through the world’s online news sites every working day to deliver relevant reports to Brand Tasmania

Tasmania – The land where fairytales are created

Tasmania has so much to offer with such little distance to cover, this truly is a travelers dream

of choice would be whiskey and beer, both of which are proudly made in Tasmania. Boages Draught for beer and Sullivans Cove for Whiskey have…

7 April 2017,

Willie Smith’s launches new Apple Brandy

Charles Oates, the Mountain River man and an icon of the Huon Valley region, has been the inspiration for a pioneering new line of apple...

captures the pure apple flavours and aromas of pristine fruit grown in the misty valleys of Tasmania. This special single cask release has…

7 April 2017, Australian Brews News

WMAA landfill conference: Innovation and Excellence Awards winners announced

Some 250 people gathered at Rosehill Gardens on a hot and muggy evening this week - ice cold beers helped cool them down - to honour...

Landfill was the first landfill in Tasmania designed to handle domestic and commercial waste sustainably. Constructed as a series of cells,…

31 March 2017, Inside Waste

Scientists Search for Tasmanian Tiger in Australia

Follow STATES CHRONICLE – Researchers started searching for Tasmanian tiger again, which presumably might still be out there in the wild,...

believed to have become extinct 2,000 years ago. However, in the wild, the Tasmanian tiger lived until 1936. The last one in the wild was…

30 March 2017, States Chronicle

New-world wines

It’s avant-garde wines with an artisan approach at Tasmania’s Domaine Simha Tasmania, the island state of breathtaking landscapes, unique...

It’s avant-garde wines with an artisan approach at Tasmania’s Domaine Simha Tasmania, the island state of breathtaking landscapes, unique…

30 March 2017, Indian Link

Scientists search for extinct Tasmanian tiger after sightings in Australia | Inquirer Technology

A series of reported sightings of the extinct Tasmanian tiger has sparked a nationwide hunt in Northern Australia. The majestic wolf-life...

Scientists search for extinct Tasmanian tiger after sightings in Australia | Inquirer Technology…

27 March 2017,

Tasmanian Institute of Agriculture boosts UTAS international ranking

UTAS has been ranked in world's top agricultural universities via Tasmanian Institute of Agriculture. The...

. “We’re up against the top agricultural universities in the world. We’re not a large school by international standards, so we’re punching…

21 March 2017, The Examiner (Licensed by Copyright Agency)

Clarke jumps straight into the deep end

Will Clarke was given a baptism of fire for his return to the WorldTour. The 31-year-old Campbell Town rider’s...

My program is not too heavy so it will be good to get some good quality training and recovery between them. “My next race after San Remo is…

20 March 2017, The Examiner (Licensed by Copyright Agency)

Talking Point: Aquaculture can be good business

It may surprise some readers that I am an investor in and a supporter of aquaculture and fisheries. Humans need...

1 February 2017, The Mercury (Licensed by Copyright Agency)

Selling Tasmanian quality to Japan, Korea and China

A TRADE mission to East Asia next month is aimed at promoting Tasmanian excellence in agriculture, food, beverages and logistics among...

30 January 2017, Lloyd's List Australia

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012-13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island's land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named 'Best Temperate Island in the World' by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of Mt Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania's highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King's holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia's largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania's predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world's biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the state's gross product in 2010-11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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