Tasmania’s Stories

Tasmania’s story just keeps on unfolding. We try to keep pace by generating videos for the Brand Tasmania YouTube channel and written reports for our monthly electronic newsletter. We also receive a news feed on working days from Meltwater and make it available here to ensure you have every opportunity to stay informed about our extraordinary State.

Stories and videos can also be accessed through the various key economic sectors.

Tasmania's Stories Edition 181

Edition 181_Three Capes Walk_Courtesy Tasmanian Parks and Wildlife

Your March newsletter leads off with another strong national awards showing by our tourism operators. 

Please enjoy your March edition of Tasmania's Stories.

23 March 2017, Edition 181

Dairy industry lauds our brand

Edition 181_Kim Seagram  the Tasmanian brand has never been stronger

The Tasmanian brand is more significant for dairy producers than regional or company brands and should be used more widely, a Legislative Council inquiry has been told.


9 March 2017, Edition 181

$3.72m to create 'Harvard of dementia'

Edition 181_Wicking Centre CoDirectors Professors Vickers and Robinson

Tasmania's Wicking Dementia Research and Education Centre received a $3.72 million grant in February that its Co-Directors believe will enable it to grow into a global "Harvard of dementia."

9 March 2017, Edition 181

Super stars join chef series

Edition 181_Alain Passard ... three Michelin stars for 20 consecutive years

Some of the world's best-credentialed chefs will cook in Tasmania when TasTAFE Drysdale resumes its The Great Chefs Series in 2017.

9 March 2017, Edition 181

Tourism surges as medals roll in

Edition 181_Three Capes Walk_Courtesy Tasmanian Parks and Wildlife

Tasmania led the medal tally at the Australian Tourism Awards for a third year running in January and there was plenty of other positive news in the sector.

8 March 2017, Edition 181

STEM project makes Canberra cut

Edition 181_An artist's impression of the proposed STEM campus

An approval in February by Infrastructure Australia of a business case for a STEM campus in Hobart's CBD brings forward a vision of a world-class Tasmanian university city.

8 March 2017, Edition 181

Tassie maintains cheese supremacy

Edition 181_Ueli Berger

For the fourth year running and the ninth time this century, a Heidi Farm cheese produced at Lion's Heritage Cheese operation in Burnie has been declared Grand Champion Cheese at the Australian Grand Dairy Awards.

8 March 2017, Edition 181

Tasmania's Stories Edition 180

Edition 180_Salmon cages in south-east Tasmania

Your first 2017 edition of Tasmania's Stories leads off with strong support from the World Wildlife Fund and The Australian for our salmon industry. Please enjoy your February edition of Tasmania's Stories.

22 February 2017, Edition 180

Tasmania’s Stories Special Edition December 2016

Edition 179_MONA s Macquarie Point vision

The Brand Tasmania Council has decided to circulate a Tasmanian story today, between newsletter editions. This unusual step shows the importance and respect we attach to MONA's newly released vision for Macquarie Point.

The MONA owner has a happy knack of unconsciously delivering such important examples of leadership to the rest of us in public life.

20 December 2016, Tasmania's Stories Special Edition 179

Tasmania's Stories Edition 178

Edition 178 Frances and Peter Bender

Your December edition of Tasmania's Stories leads off with the opening of a state-of-the-art salmon hatchery after some industry turbulence.  Please enjoy your final 2016 edition of Tasmania's Stories and have a happy and safe holiday season.

15 December 2016, Edition 178

Tasmanian news of the day from around the world

Global news monitoring business, Meltwater, trawls through the world’s online news sites every working day to deliver relevant reports to Brand Tasmania

Talking Point: Aquaculture can be good business

It may surprise some readers that I am an investor in and a supporter of aquaculture and fisheries. Humans need...

1 February 2017, The Mercury (Licensed by Copyright Agency)

Selling Tasmanian quality to Japan, Korea and China

A TRADE mission to East Asia next month is aimed at promoting Tasmanian excellence in agriculture, food, beverages and logistics among...

30 January 2017, Lloyd's List Australia

The expansion of renewable energy in Tasmania

Leaders say we have the potential to become the envy of the world for renewable energy, is this true? Tasmania has...

29 January 2017, The Examiner (Licensed by Copyright Agency)

Photo tip of the week: Australia's 10 best seascape locations

The island continent of Australia, girt by sea as our anthem sings, has over 30,000km of coastline for photographers to explore. From the...

27 January 2017, Australian Photography

Boy & Bear to headline garden gig

LEADING Australian live acts Boy & Bear and The Preatures will headline a new Hobart outdoor event in March, when...

27 January 2017, The Courier-Mail (Licensed by Copyright Agency)

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012-13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island's land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named 'Best Temperate Island in the World' by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of Mt Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania's highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King's holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia's largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania's predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world's biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the state's gross product in 2010-11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

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