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Meet our Brand Tasmania Board

Nick Haddow – Chairperson

Nick is the founder and Managing Director of the Bruny Island Cheese Co., the Glen Huon Dairy Co. and the Bruny Island Beer Co.  The Bruny Island Cheese Co. was the first Tasmanian business to be awarded the Telstra Australian Business of the Year (in 2013). 

Nick has an established media profile developed through his role as co-presenter of the SBS series the Gourmet Farmer.  He has also co-authored several books. His most recent book, Milk.Made, has been published internationally and was awarded the James Beard Award in 2017.

Nick was on the Board of the Brand Tasmania Council Inc. for 7 years.

Jenny Gale – Board Member (Ex Officio Member)

Jenny’s distinguished career evolved from her commitment to equity: to ensure every single Tasmanian has the best possible education, irrespective of their circumstances and particularly their gender.

After graduating with a Bachelor of Education, Jenny first taught mathematics at Queechy High School. She went on to teach and hold leadership positions in the north of the State, becoming Principal of Smithton Primary School in 1998.

Jenny was appointed Director of the Office for Educational Review in 2000, and subsequent leadership positions included General Manager of Learning Services South East, General Manager Strategic Policy and Performance, and Acting Secretary of the Department of Education.

In 2016 Jenny was the first woman to be appointed substantively as Secretary, Department of Education. In this role, Jenny initiated the public sector’s Women Supporting Women group, which supports women’s leadership aspirations and is also now working with non-government and local government leaders to broaden networking opportunities for Tasmanian women.

In 2017, Jenny was appointed Secretary of the Department of Premier and Cabinet and Head of the State Service, positions that enable her to make a significant contribution to policy development and implementation that will impact our State for future decades.

Brett Torossi – Board Member (Tourism Tasmania nominee)

Brett is the Founder and Principal of New Ground Network, a property development and project management company based in Tasmania and Victoria. Brett's developments have won numerous state and national awards across Tourism, Architecture, Design and Urban Planning.

Brett's skills base covers the full range of direct development activities – feasibility (financial and market assessment), governance, risk assessment, acquisition, urban design, planning, site remediation, engineering design, construction, sales, marketing and community engagement

Beyond her development activities, Brett operates Avalon Coastal Retreat, Avalon City Retreat and Rocky Hills Retreat on the East Coast of Tasmania. These are highly successful, award winning, luxury tourism businesses with national and international profiles.

Jessica Richmond – Board Member

Jessica is the Commercial Manager at Grange Resources, an ASX listed company headquartered in Burnie. Jessica is a trained lawyer and recently led the company through an international arbitration. Through her role with Grange, Jessica has seen first-hand the importance of Tasmania’s reputation in international markets and the need to develop innovative strategies for managing and promoting our brand.

Kim Clifford – Board Member

Kim is the Managing Director of Incat Marketing, and a Director of Incat, one of Tasmania’s most innovative and well-recognised businesses. As Managing Director of Marketing, Kim oversees the marketing and promotion of the Incat product, organisation and personnel.  She is a skilled marketing executive, with particular strengths in international customer relations, public diplomacy and intricate business transactions across Europe, the Americas, Indonesia, China, Korea, Taiwan and Japan.

Kim is an experienced company director of a dynamic and innovative international company.  She has a diverse commercial business background and her expertise covers operational maters, as well as strategic long term planning. Kim is the Honorary Consul for Japan in Tasmania.

Kym Goodes – Board Member

Kym is the CEO of TasCOSS, a position she has held since 2015.  Kym has worked across a range of government, private and community sector roles. Kym has extensive experience in strategy, planning and stakeholder relationships/management, and her work is highly regarded across Tasmania. Kym was recently recognised in Tasmania’s top ten influential leaders by an annual report published by the Mercury newspaper.

Kym has extensive networks across Tasmanian and national organisations due to the diversity of her consulting work and current role. TasCOSS works closely and collaboratively with ACOSS and the national member organisations on a range of shared issues.

Leigh Carmichael – Board Member

Leigh is the Creative Director of Dark Mofo and DarkLab. For the past 14 years he has worked with David Walsh to develop and implement the Mona Brand.

Leigh is a Board Member on the Australian Council for the Arts and he has sat on Tasmanian Government Arts Advisory committees.

Michael Cooper – Board Member

Michael is the former Chief Executive Officer of Juicy Isle Fruit Juices Pty Ltd. He has extensive experience in beverage manufacturing, along with third party distribution, exports and industry development. Michael is currently the Managing Director of Willar Pty Ltd, a private investment company.

Philippa Dawson – Board Member

Philippa is an experienced senior executive with a record of achievement in complex domestic and international organisations across multiple industries. Philippa has extensive experience in working across cultures, leading and developing diverse teams both onshore and offshore.  She has over 20 years’ experience in general and financial management and corporate governance, with core strengths in partnering to create solutions that enhance economic development for governments, organisations and businesses and facilitating knowledge transfer.

Philippa is currently the CEO of Fermentasmania, an industry-led, not-for-profit industry cluster established to accelerate innovation, growth and collaboration for fermentation-based enterprises.  In this role, she is responsible for driving the Fermentas aspiration to be an internationally-recognised centre for excellence for the design, production and marketing of fine fermented food, beverages and other products.

Philippa’s former role was the Chief Operating Officer at Austrade. In this position she was responsible for managing the organisation's finance, human resources, I.T. property, security and legal teams across a global organisation with 1200 staff located in 81 overseas offices and 38 offices across Australia and an annual operating budget in excess of $200 million and $137 million in administered funding. 

Robert Atkinson – Board Member

Robert is the Deputy Vice-Chancellor (Global) at the University of Tasmania (UTAS). Robert has over 20 years experience in higher education and recruitment and joined UTAS in 2017 from a senior leadership position with a London-based higher education provider.

In his role at UTAS Robert has successfully developed and implemented new marketing and recruitment strategies and concepts, leveraging the unique positioning of Tasmania and the University as a destination for high quality education.

Sheralee Davies – Board Member

Sheralee is the Chief Executive of Wine Tasmania and is responsible for promoting and protecting the unique and differentiated Tasmanian wine brand and building the reputation of Tasmanian wine around the world.

Sheralee’s professional background has been predominantly in the wine sector, and has encompassed communications, public and media relations, strategic planning, marketing, events, membership, sponsorship, board and committee management. This professional experience has included global and national roles and responsibilities, which has contributed to Sheralee’s perspective and confidence in Tasmania’s unique positioning.

Sheralee is a strong supporter of uniting Tasmanian businesses and the community under a single brand, as a means to realise Tasmania’s potential and future success of the State.

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by Brand Tasmania © 2014–2019

Brand Tasmania

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