How to use the Tasmania brandmark
The Tasmania brandmark, developed as a result of local consultation and rigorous research in our key markets, is derived from the inspiring natural landscapes of Tasmania. Its organic and effortless form reflects the natural qualities of Tasmania, its produce and its services.
The Tasmania brandmark represents energy, intelligence and confidence. The shape, a stylised map of Tasmania, is an icon becoming recognised by a global audience.
Partners are encouraged to include the brandmark to identify Tasmania as the place-of-origin. It can be used in marketing Partners' products, either on the product or in associated packaging, or as part of Partners' communications such as websites or brochures.
Brand Tasmania provides design files in various formats so the brandmark can be easily incorporated onto packaging. The colour palette provides flexible options for Partners to adapt the colours to suit their own design requirements.
Alternatively, Brand Tasmania can supply, free of charge, the brandmark in various formats on rolls of small stickers.
Tasmania brandmark format
The full-colour horizontal format is the master brandmark and wherever possible this version should be used. This registered Australian trademark can be applied by Partners on goods and services across 15 classes. Trademark registrations are pending in Japan and the USA.
In applications where the country of origin also needs to be identified this format can be used.
Reversed brandmark format
The full colour brandmark may be reversed out of any colour.
Mono brandmark formats
These are some examples of the mono version of the horizontal brandmark.
Stacked brandmark formats
The stacked brandmark may be used in place of the master brandmark when space limitations apply.
Quality brandmark formats
The quality brandmark is another option for Partners to use on product packaging.
Brandmarks to identify regions
Various versions of logos are available for use by regional organisations.
Exclusive use brandmark
The Tasmania Quality Assured logo, which incorporates the stacked brandmark, is used exclusively by members of the Tourism Industry Council of Tasmania. For more information on its use please contact firstname.lastname@example.org.
Brand Tasmania can supply stickers, free of charge, in the following formats for application onto product or product packaging.
10mm x 25mm
15mm x 15mm
Reasons to use the brandmark
Brand Tasmania manages and promotes the Tasmanian brand and brandmark on behalf of its Partners and all those who leverage off the Tasmanian brand in their marketing and communications.
Partners are encouraged to use the Tasmania brandmark for approved situations. It is used to supplement Partners' own logos to highlight the origin of products or services.
By encouraging growth and recognition of Tasmania as a source of products, services and experiences of premium value we can amplify competitive advantage for all Partners and Tasmanians.
Brand Tasmania will license use of the Tasmania brandmark to non-commercial enterprises (excluding those involved in politics) that seek to become Partners in the following circumstances:
- Organisations that contribute to the Tasmanian community and play a significant role in the positive perception of the Tasmanian brand.
- Community events will be licensed to use the brandmark under the sponsorship of Brand Tasmania if the event meets the criteria of Tasmanian ownership or administration and aligns with Tasmanian brand values.
Revocation of a license to use the brandmark
All users of the Tasmania brandmark will be licensed by Brand Tasmania. The term of the license is for a period of two years. However, Brand Tasmania reserves the right to revoke the license of any organisation whose actions or words constitute a threat to the Tasmanian brand.
How to obtain the brandmark
- Users of the brandmark must be an approved Partner of Brand Tasmania. Learn more about Partnerships and apply.
- Partners need to complete the order form confirming
- The intended use of the brandmark
- A request for digital files or
- A request for stickers
- If the brandmark is to be printed on packaging, or used on brochures or websites, a final proof must be submitted to Brand Tasmania.