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Brand Tasmania council members

The council’s principal objectives are to heighten the profile, quality and value of Tasmanian products and services in the marketplace and to encourage a broad-based ownership of the Tasmanian brands by Tasmanian enterprises and the community.

Michael Grainger – Chair

Managing Director Liferaft Systems Australia Pty Ltd
(03) 6273 9277

Michael Grainger was elected Chair of the Brand Tasmania Council in 2009. A former international yachtsman, Mr Grainger has dedicated nearly 20 years to building Tasmania’s world leadership in the manufacture and international marketing of marine evacuation systems and large-capacity liferafts for commercial and military use. He represents the marine engineering sector and is widely connected locally and internationally through board memberships.

Allanah Dopson – Deputy Chair

Director, Handmark
(03) 6223 7895

Allanah Dopson, Proprietor and Director of the Handmark Galleries in Salamanca Place and Evandale, represents the State’s vibrant Arts sector. Ms Dopson, who has served on the boards of the Design Centre in Launceston and the National Portrait Gallery in Canberra, is widely respected in the State’s Arts community. She joined the council in 2010 and brings wide experience in public sector Arts administration, as well as hands-on commercial expertise to her role.

Darren Alexander

Chief Executive Officer, Autech
(03) 6334 2464

The founder and CEO of Autech Software & Design, Darren Alexander represents the information & communications technology sector. As well as running one of the State’s most successful export-focused ICT businesses, Mr Alexander is a member of the NBN Tasmania board and the Tasmania ICT Committee. He was the 2007 winner of the G’day USA Innovation Shoot-out in Los Angeles. Mr Alexander was the driving force behind northern Tasmania’s 5 Days of Innovation Festival in 2010 and contributes enthusiastically to the State’s corporate life.

Mark Bowles

General Manager Client Services
(03) 6165 5177

Mark Bowles leads a unit responsible for helping grow Tasmanian businesses and industries through client engagement. Mark was formerly General Manager for Department of  State Growth's Trade and International Relations team, Chief Economist of the Tasmanian Chamber of Commerce and Industry, and has also worked in corporate finance, consulting and international marketing.

Glenn Britton

Managing Director Britton Timbers
(03) 6452 2522

Glenn Britton represents the forestry and timber sector on the council. Mr Britton has moved his enterprise down the value-adding chain and is proud to be a third-generation manager of blackwood forests in the north-west that were first harvested by his grandfather and have been managed so carefully that environmental activists regard them as having high conservation value today. He helped represent the industry in the forest peace process of 2010-12.

Bernard Dwyer

Chief Executive Officer, TT Line
(03) 6421 7209

Bernard Dwyer has significant experience in the Tasmanian tourism sector, working for the past 14 years in various senior management positions with the Federal Group, including nearly nine years as its Director of Tourism. Bernard oversaw the development of the Saffire property and assisted in developing the Federal Group’s tourism portfolio under the nationally awarded Pure Tasmania brand. His experience in senior tourism and general management roles are extremely beneficial to the Brand Tasmania Council.

Kim Evans

Secretary Department State Growth
(03) 6165 5252

Kim Evans is the Secretary of the Department State Growth.Mr Evans provides a link between this department and the activities of the council.

Nick Haddow

Proprietor, Bruny Island Cheese
(03) 6260 6353

Nick Haddow established Bruny Island Cheese in 2003 and produces a range of acclaimed artisan-style cheeses from cow and goat milk. His business, incorporating a sourdough bakery, cafe and retail outlet, has become a favourite stop for food writers being shown around the island. Mr Haddow represents the State’s exciting food sector.

Robert Pennicott

Managing Director of Pennicott Wilderness Journeys
(03) 6234 4270

Mr Pennicott is the founder and Managing Director of Pennicott Wilderness Journeys, a multiple award-winning business that operates eco-cruises from Bruny Island and the Tasman Peninsula. Cruises and charters will also run from the Hobart waterfront from early in 2013. Mr Pennicott, who was Tasmania’s Australian of the Year in 2011, established the respected Tasmanian Coast Conservation Fund which supports land care projects. He has circumnavigated Australia in an inflatable boat to raise $300,000 for the global fight against polio and has won numerous awards and accolades.

Louise Radman

Director, Domaine Simha and Radpublic
0432 925 895

Louise Radman is a director of avant-garde Tasmanian wine co. Domaine Simha and the founding director of Radpublic. With a distinguished career spanning 20 years in wine and luxury marketing, Louise brings a wealth of experience to represent the wine sector. Louise is a Len Evans scholar and Roseworthy alumni, allied with an elite network of influencers. She is active on numerous boards and judging panels including Wine Communicators Australia, Sommeliers Australia, Australia’s wine list of the year awards, best sommelier of Australia competition, London international wine challenge and various wine shows. Her specialties include brand identity, engagement, renegade and experiential marketing, public relations and daring feats of extraordinary skill.

Tony Stacey

Company Director
(03) 6247 9995

Tony Stacey, AM, is the Brand Tasmania Council’s longest-serving member. He was Managing Director at Blundstone’s in 1997 when a loose association of exporters recognised that a strong place-of-origin brand could deliver value to their businesses. Mr Stacey was the founding Chair when the independent Brand Tasmania Council was established in 1998 and has represented the manufacturing sector’s interests for more than a decade. He is also active in the Arts scene and chairs the board of the Theatre Royal.


Robert Heazlewood

Executive Director
Brand Tasmania
PO Box 957 Sandy Bay 7006
Tasmania Australia
M: 0419 564745

The Executive Director was the sole fulltime operating officer of Brand Tasmania for a decade until 2012. Robert Heazlewood, MBA, brings entrepreneurial and individualistic flair to the council’s work, along with technical ability in electronic communications and as a cinematographer. His extensive connections within the business community and personal relationships with influential individuals have been critically important in extending the global reach of Tasmania’s brand.

Martin Turmine

Senior Manager
Brand Tasmania
PO Box 957 Sandy Bay 7006
Tasmania Australia
P: 03 61655053
M: 0409 559670

Martin Turmine, a marketing specialist with 25 years of experience in both the private and public sectors, joined Brand Tasmania in 2012 as a Senior Manager. Mr Turmine was seconded from the Department of Economic Development, Tourism and the Arts to work with the Executive Director for the next two years. Mr Turmine’s commercial and marketing skills represent the most significant boost to Brand Tasmania resources in a decade.

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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