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Fake branding challenges exporters

Tasmanian cherry growers are assessing options to fight back against produce being sold in counterfeit “Tasmanian-grown" packaging in China and Vietnam. Fruit Growers Tasmania’s Business Development Manager, Phil Pyke, said: “It’s been quoted that for every kilo of genuine Tasmanian cherries sold in China there are 5kg of non-Tasmanian cherries being sold in counterfeit boxes.” Fruit sold as “Tasmanian" in Vietnam sparked health fears. Lucy Gregg, from Reid Fruits said: “We’re the Louis Vuitton of cherries in China, because everyone wants to copy us, but they are putting inferior quality cherries in there and, therefore, degrading our brand.” The Fruit Growers Association is looking at legal options, while some growers have resolved to invest in packaging that is more difficult to copy.

7 July 2015, Edition 162

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