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Food and beverage stories

Multi-layered bid to beat cherry cheats

Hi-tech packaging, advertising and education will be part of a 2016 response by Tasmanian cherry growers to counterfeit marketers in Asia. “It’s not just about the commodity, it’s also about the reputation of Tasmanian growers,” producers spokesman Phil Pyke said. Growers are working with packaging companies to develop packaging that is difficult to copy. They will place articles and advertisements in Chinese produce magazines to forewarn wholesalers and retailers on the availability of genuine Tasmanian cherries.

7 October 2015, Edition 165

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