History of the Brand Tasmania Council Inc.
The Brand Tasmania concept crystallised in the early 1990s when exporters in a diversity of industry sectors found they had a common need for a coherent story about Tasmania.
A group including Andrew Pirie (wine), Bill Casimaty (turf), Buzz Green (agricultural services), Peter Shelley (seafood), Tony Stacey (footwear), Clare McShane (woollen garments), Jan Taylor (maritime engineering) and Robert Clifford (ship building) had found many of their customers keenly interested in knowing more about Tasmania as a place-of-origin.
The exporters’ group took a proposal for a joint program to the State Government and received funding to establish a Brand Tasmania Council, representing the main sectors that make up the Tasmanian economy.
Extensive, qualitative research conducted in key external markets in 2008 confirmed the exporters’ 1990s conclusion that a Tasmanian place-of-origin branding campaign could reap concrete benefits for many of their businesses.
The Brand Tasmania Council operated as an independent organisation funded by Government and receiving bipartisan support.
The businesses involved in the council represented a wide spread through the economic sectors that make up the Tasmanian economy. The sectors are, Agriculture, Antarctic and Southern Ocean, Arts, Education, Energy, Food and beverage, Forestry and timber, Information and Communications Technology, Infrastructure, Manufacturing, Media and entertainment, Minerals and mining, Research, Seafood, Services, Textile, clothing and footwear, and Tourism.
Brand Tasmania Council Inc
Council Members who generously provided their time and support include, in order of their appointment, , the inaugural Chair, Tony Stacey AM, Councillors Sabrina Pirie, Jan Taylor, Malcolm Wells, Megan Cavanagh-Russell, Clare McShane, Evan Rolley, and Heather Francis. They were followed by Rob Giason, Peter Shelley, Alan Campbell, Lyndon Adams, Kim Evans, Glenn Britton, Kim Seagram, Jane Bennett, Linda Hornsey, Astrid Wootton, Felicia Mariani, Michael Grainger, Eric Hutchinson, Allanah Dopson, Darren Alexander, Charles Griplas, Alicia O'Grady, Robert Pennicott, Nick Haddow, Mel Irons, Louise Radman, Mark Bowles, and Bernard Dwyer with Michael Grainger as the Chair. The Executive Director, during this period, was Robert Heazlewood.
Brand Tasmania Ambassador Program
The Brand Tasmania Council introduced the Brand Ambassadors Program to extend the strength and reach of its message. Ambassador’s appointed under this program included three high profile, internationally recognised figures, Tetsuya Wakuda AO , Ray Martin AM and David Brill AM.
Tetsuya Wakuda and Ray Martin continue in their role as Brand Ambassadors for Tasmania. For information about their activities in the state follow this link. David Brill’s contract expired in 2019 with the transition to a Statutory Authority.
David Brill AM
David Brill covered his first big story as a cameraman in 1967, when bushfires raged through Hobart’s suburbs, killing 62 people and destroying 1,000 homes. His career took off after his bushfire footage was screened around the world. Brill’s courage and audacity earned him deep peer respect in Vietnam, Cambodia, El Salvador, Somalia, Serbia and other hot spots. He has always remained sensitive to the human stories enfolded in mighty events and this has made him one of Australia’s finest news cinematographers. Brill is a legend in his industry, both as cameraman and, more recently, video-journalist. He is a member of the Australian Cinematographers Hall of Fame and has a tremendous network of international contacts.
Born in northern Tasmania, Brill studied photography and cinematography at a commercial studio in Hobart from 1964-66, before landing his life-changing job as a trainee cameraman at the ABC’s Hobart bureau.
A proud Tasmanian, Brill has worked to keep alive the story of another heroic Tasmanian – cameraman, Neil Davis.
Famously, Brill had a brass plate attached to a villa he occupied in Hanoi in the 1970s. It read: ‘Ambassador to Tasmania’.