Statutory Authority a Partner boost
Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.
And, our Brand Tasmania Partners, are amongst those who stand to benefit the most.
This exciting move builds on 20 years of success, and “amps up” Brand Tasmania with greater resources, including more funding and staff. It also adds surety for the future.
Harvest Moon, a Brand Tasmania partner from the very start – and one of Tasmania’s leading vegetable growers and exporters – is excited about future possibilities.
“If the brand rises, everybody rises with it,” Harvest Moon Managing Director, Neil Armstrong, enthuses.
The Brand Tasmania Bill was tabled on October 17.
As Premier Will Hodgman introduced the legislation into parliament, he praised our “precious brand” as one of the state’s “greatest assets”.
He also told the House of Assembly that the new authority would work closely with business, industry, and the community, to “continue the great work of the Brand Tasmania Council”.
“There has never been a better time to amp it [our brand] up, to tell our story, and to showcase what is so special about our state: the best we have to offer, the products the rest of the world is screaming for, and to deliver greater economic benefits for our state, and the community, in the process.”
Partners are set to reap many rewards from a more resourced Brand Tasmania.
A Statutory Authority will enable increased promotion of Partner products and news and fostering a higher level of engagement between Brand Tasmania and industry groups.
“We urge all of our Partners to get behind this timely evolution to a Statutory Authority, and to enjoy the benefits that it will deliver,” Brand Tasmania Chairman, Michael Grainger, said.
“It will give us all a louder voice – and sales pitch – that we can take to the rest of Australia, and indeed the world, to promote our people, places and products.
“This ensures that Tasmania’s incredible brand recognition continues to go from strength to strength.”
Neil Armstrong from Harvest Moon, agrees.
“This is a positive move,” Armstrong explained.
“I am excited that Tasmania’s high-quality foods will benefit from greater promotion under the new Statutory Authority.
“Most stories out of Tasmania are good, and this helps re-enforce our reputation as a centre of excellence. We are a special place, where our vegetables do taste better.
“However, any extra funding to help assist to spread this message is gratefully received".
Dating back to 1981, Harvest Moon a north-west based company employing some 300 people, now supplies 50,000 tonnes of vegetables – including potatoes, onions, carrots and broccoli – to both national and international markets every year.
Another Partner who has also achieved international success – Stefano Lubiana Wines – echoes these sentiments.
The stunning pinots produced at Lubiana’s winery, just north of Hobart, have been crowned world’s best bio-dynamic wine for three years in a row.
Monique and Steve Lubiana say the State Government should be “congratulated for elevating Brand Tasmania to a Statutory Authority”.
“Brand Tasmania has been instrumental in helping us achieve our burning ambition to become a first class national and international wine brand.
“Over many years their expertise, support, and assistance have been invaluable to us.
“Supplied with more resources and personnel, Brand Tasmania will now be able to assist the many more start-up, and established, Tasmanian premium producers striving to reach their goals, aspirations and successes here, and around the world.”
Brand Tasmania was set up in 1999 as a place-of-origin marketing initiative by a group of local exporters.
The transition to a Statutory Authority has been the result of extensive collaboration between Brand Tasmania and the Department of Premier and Cabinet.
It is planned that the new organisation will commence operations in early 2019, with the Board Chair and CEO recruited over the coming months. Expanded operations are expected to take effect by mid-2019.
26 October 2018