Tasmania’s Stories
Tasmania’s story just keeps on unfolding. We try to keep pace by generating videos for the Brand Tasmania YouTube channel and written reports for our monthly electronic newsletter. We also receive a news feed on working days from Meltwater and make it available here to ensure you have every opportunity to stay informed about our extraordinary State.
Stories and videos can also be accessed through the various key economic sectors.
Tasmania’s Stories Edition 202

Our first newsletter for 2019 opens in spectacular style with the MyState Australian Wooden Boat Festival. We hope you enjoy your February newsletter.
21 February 2019, Edition 202
Tasmania’s Stories Edition 201

Our final newsletter for the year kicks off on the footy field, as Tasmania’s first AFL team prepares for its historic curtain-raiser match. Thank you all for your continued support throughout 2018, and we wish you, and your families, a wonderful Christmas and New Year.
16 December 2018, Edition 201
Tasmania’s Stories Edition 200

Tasmania's stunning seafood was on the menu when one of the world’s most famous chefs, Alex Atala, came to visit. Please enjoy your November newsletter.
19 November 2018, Edition 200
Partner Connections October 2018

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.
And, our Brand Tasmania Partners, are amongst those who stand to benefit the most.
26 October 2018
Tasmania’s Stories Edition 199

It was all eyes on Tasmania’s artisan produce at Australia’s biggest fine food expo. Please enjoy your October newsletter.
20 October 2018, Edition 199
Brand Tasmania ready for new role
A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”
14 October 2018, Edition 199
Tasmania’s Stories Edition 198

Momentum grows for a special defence precinct. Please enjoy your September newsletter.
16 September 2018, Edition 198
Tasmania’s Stories Edition 197

The August edition of Tasmania’s Stories leads with the transformation of Devonport. Please enjoy your August newsletter.
16 August 2018, Edition 197
Tasmania’s Stories Edition 195

Leading the June edition of Tasmania’s Stories Sir David Attenborough showcases Tasmania to the world in a stunning new documentary. Please enjoy your June newsletter.
15 June 2018, Edition 195
Tasmania’s Stories Edition 194

The May edition of Tasmania’s Stories begins with the news that a landmark $700 million contract has been inked for two new Bass Strait Ferries. Please enjoy your May newsletter.
11 May 2018, Edition 194