Feature image

Partner connections

Brand Tasmania is at its most effective when Partners work with the Brand Tasmania Council to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

Partner Connections April 2018

Edition 193_BTSurvey

Welcome to the April edition of Partner Connections.

We begin this edition with the annual health check of Tasmania’s brand and finds the state in ‘great shape’.

We welcome several new Partners including Boks Bacon, Dial Your Meal and Cultivate Productions.

28 April 2018, Brand Tasmania

Partner Connections March 2018

Partner Connections March 2018

Welcome to the March edition of Partner Connections.

With the days getting colder it's time to put on the winter woollies! We profile Smitten Merino, proudly making woollen garments in Tasmania. We welcome several new Partners share with you some new videos profiling recent visits to King Island by our Brand Ambassadors. 

29 March 2018, Brand Tasmania

Partner Connections February 2018

Partner Connections February 2018 Whisky Glass

Welcome to the February edition of Partner Connections.

We congratulate several Tasmanian distilleries for winning medals at the World Whisky awards and welcome several new Partners.

We also report on recent visits to the state by our Brand Ambassadors.

28 February 2018, Brand Tasmania

Partner Connections January 2018

Partner Connections Bonorong wildlife Tassie Devil

Welcome to the January edition of Partner Connections.

In this edition we start by wishing all Partners a happy new year. This will be an exciting year for the Brand Tasmania Council as it prepares to transition to a statutory authority.

We welcome several new Partners including Van Diemens Land Creamery, Corey Speers Consulting and Olive & Ash.

24 January 2018, Brand Tasmania

Partner Connections December 2017

Partner Connections Nov 2017 Premium fresh export award

Welcome to the December edition of Partner Connections.

In this edition we congratulate Premium Fresh Tasmania on its success at the National Export Awards.

We welcome several new Partners including Loaves and Fishes Tasmania, wukalina Walk and King Island Prime Meats.

19 December 2017, December 2017

Partner Connections November 2017

Partner Connections Nov 2017 - Kooee Snacks

Welcome to the first edition of Partner Connections.

Each edition will introduce new Partners, profile existing Partners who have achieved success and promote upcoming events that assist you in developing your business.

In this first edition we congratulate Kooee! Snacks on securing distribution for its beef jerky in Woolworths. We welcome new Partners Swinging Gate Vineyard, Oyster Cove Marina and Penguin Composites.

23 November 2017, November 2017

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Lobster Shack Tasmania

Lobster Shack Tasmania - providing fresh premium Tasmanian seafood.

Lobster Shack Tasmania - situated on the foreshore of the beautiful East Coast town of Bicheno - provides a unique and enticing Tasmanian seafood experience. Tourists and locals alike can enjoy fresh-caught, premium seafood, all while taking-in the magnificent views from its envied waterfront location. Seafood available includes our signature Southern Rock Lobster both live and cooked, deep sea fish, Atlantic Salmon, Ocean Trout, fresh local Oysters, fresh seafood platters, and many more Tasmanian seafood delicacies.

Contact name Sara Hess or Marcus Walkem
Phone 03 6375 1588
Email sara@trigonia.com.au
Website www.facebook.com/trigonia.com.au
Categories: Seafood

Edge Radio 99.3FM

Edge Radio is a not-for-profit community station. As Hobart’s only youth station, Edge Radio provides a mix of music, entertainment, local journalistic content and information to enhance Hobart’s cultural landscape.

Edge Radio 99.3FM is a not-for-profit community station, in Hobart, Tasmania. Edge Radio has an emphasis on, and actively encourages, local content including current issues that affect Tasmanians, broadcasting local music talent and cultural activities/events. It strives to broadcast fresh, creative, informative and intelligent programming for our listeners.

Edge Radio’s programming is broad and designed to cater not only for the core audience (this audience is between 15-30 years) but also for the wider community. Whilst we remain committed to serving the needs of our core audience, Edge Radio is fast becoming a service for ‘youth of all ages’.

We aim to provide a vibrant, youth-focused and broadly inclusive radio station for the Tasmanian community that:

- Enlivens the culture and social climate of Tasmania
- Is high quality
- Is participative
- Has a Tasmanian perspective
- Provides programming relevant for youth
- Is responsive to the needs of its audience
- Provides a forum to discuss current issues
- Is artistically diverse
- Has informative and educational programming

Contact name Alastair Ling
Phone 03 6226 7273
Email manager@edgeradio.org.au
Website www.edgeradio.org.au
Categories: Media and entertainment

Tasplan Super

We are Tasplan, a profit-for-members super fund from Tasmania, but that serves Australians all over the country.

We have over 145,000 members, $8bn funds under management and 16,000 contributing employers, who all trust in Tasplan to deliver all the things they want from their super provider, but none of the things they don’t. 

We want our members to achieve their best possible financial future by making financial success easy and attainable for every Australian, at every stage of their journey. This means that the experience you get from us when just starting out in your career is different to the experience and products you’ll receive when you are ready to retire. Our hands-on-approach and ability to deliver you one-on-one personal service and advice bring you peace of mind knowing that you and your family can live the life you want in your retirement years.

We make it easy to feel in control of your money by explaining policies, changes and trends in a way that is relevant and easy to understand so you feel informed, not overwhelmed. We are also proud of the seamless experience we deliver to all our members, because the person you talk to about your money works alongside the person who manages it. You can reach them however you choose, whether that’s on the phone, in person or online.

And when you do need to reach out to us, you’ll receive the quality service that our members love. Our members rated us Industry Superannuation Fund of the Year in the Roy Morgan 2017 Customer Satisfaction Awards and we have been rated Gold by SuperRatings for the last nine years.

If you change jobs, we’ll make it quick and painless for you to bring your super along, so you don’t pay unnecessary fees. We’re with you for the long haul, helping to build your future while you live your life now. We constantly look for ways to deliver further value to our members by providing affordable insurance, access to low-interest loans and discounted health insurance. We deliver you the full spectrum of financial services.

We are dedicated to operating with transparency and decency so we are open about our fees. We don’t pay dividends to external shareholders and we don’t pay commissions to agents to promote the fund. This sense of doing the right thing stretches out to our communities as we place a strong focus on developing regional areas, understanding local investment opportunities and increasing prospects for all.

Contact name Lisa Free
Phone 0417 554 252
Email lisa.free@tasplan.com.au
Website www.tasplan.com.au
Categories: Services

Kettering Quail

Kettering Quail - producers of fine quality quail eggs since 2015.

Located in the foothills of Kettering in Southern Tasmania, we have been producing beautifully patterned and deliciously creamy quail eggs since September 2015.

Kettering Quail is the first quail egg producer to obtain full accreditation as a primary producer of poultry eggs. Our accreditation is testament to our strong food biosecurity protocols and the passion with which we tend to and care for our quail. Our quail eggs are categorised as barn laid as we need to protect them from predators, the wind and the rain. They reside in a well equipped dry and warm barn style shed where we use a deep litter system with plenty of bark and leafy branches to provide a natural setting for egg laying.

Contact name Michelle Giltrap
Phone 0415 780 166
Email ketteringquail@gmail.com
Website www.facebook.com/ketteringquail
Categories: Food and beverage

Robyn Wilson Training Company

Robyn is a best-selling business author and expert who provides premium Business Intelligence Leadership development for SME.

Robyn Wilson Training Company and RWTC@opentute.com provide face to face, online through the RWTC learning portal or in person by Zoom meeting and other platforms on a range of devices to meet the needs of developing the Business Intelligence of your SME business leaders.

Robyn has over 34 years of experience in the areas of education and training working across Australia and the world. She is a world class recognised trainer in her field, a speaker at events nationally and soon internationally to promote her unique 360-degree BIL (Business Intelligence Leadership) process with leaders.

Her mission is to equip all leaders with the skills, knowledge and ability to create success and excellence firstly within themselves, then within their teams and ultimately in the wider global community.

She is a co-author of the best-selling business book on Amazon, Fit for Purpose Leadership #3, and an inspirational and entertaining speaker.

Contact name Robyn Wilson
Phone 0406 242 682
Email robyn@robynwilson.com.au
Website rwtc.opentute.com
Categories: Education

Van Diemens Land Creamery

Premium Tasmanian Ice Cream, Gelato and Sorbets using locally sourced Tasmanian produce. Visit our Elizabeth Town cafe for coffee, homemade pancakes and light lunch or our Hobart punt on Constitution Dock.

Van Diemens Land Creamery has always believed in producing artisan ice cream using as little additives and preservatives as possible without sacrificing the amazing texture and consistency of smooth, creamy ice cream. With over 50 flavours, Van Diemens Land Creamery proudly uses local produce to ensure their ice cream is as Tasmanian as possible – from local berries and leatherwood honey to Tasmanian peanut butter, olive oil and pepperberries, not to mention home-grown lemons from their property to make the refreshing lemon sorbet.

You can buy Van Diemens Land Creamery ice cream and gelato in three different ways:

  • Enjoy a large selection of flavours straight into a cup or cone from various scoop outlets;
  • Take home 500mL or 1L tubs from selected outlets to share with the family; or
  • Sample our ice cream paired with delicious desserts at some of Tasmania’s finest cafes and restaurants.

To find the outlets and restaurants closest to you, visit www.vdlcreamery.com.au/stockists

Contact name Carly Palmer
Phone 6363 4200
Email sales@vdlcreamery.com.au
Website www.vdlcreamery.com.au
Categories: Food and beverage

Boks Bacon

Boks Bacon is an original Dutch family small-goods maker with over 80 years' experience specialising in unique quality small-goods products.

Boks Bacon is a long established Tasmanian company (three Dutch generations) that currently supplies high end small-goods to both interstate and Tasmanian markets. We supply gourmet bacon, ham and sausage products. Our products use only the very best and freshest Tasmanian ingredients (e.g. Scottsdale paddock bred pork, locally sourced beef, lamb, venison, duck, chicken, fresh herbs, spices and cheeses).

Boks Bacon is dry cured, cold smoked using an old Dutch recipe brought to Tasmania in the 1950s by the original Boks family. Dry curing involves a mix of salt and sugar hand rubbed into prime pork loins, resulting in no added water, unlike the majority of bacon on the market. Boks Premium Ham has an unrivaled reputation for flavour and quality. It is woodfire smoked with Tasmanian Oak.

The Art of Sausage - Marcus Boks our master charcutier, developed this range of sausages that is unique, flavoursome and healthy.

Contact name Marcus Boks
Phone 03 6273 8325
Email accounts@boksbacon.com.au
Website www.boksbacon.com.au
Categories: Food and beverage

Dial Your Meal

Food delivery services in Launceston and surrounding 52 suburbs.

DIAL YOUR MEAL is a Tasmanian owned food delivery company. We provide food delivery from our growing list of reputed restaurant partners. Deliveries are provided within 25 kilomteres of Launceston. We offer many facilities and benefits for both our restaurant partners and customers. We have made this process very easy and user friendly with the help of high technology and an exceptionally trained support staff.


Contact name John
Phone 0470 676 393
Email support@dialyourmeal.com.au
Website www.dialyourmeal.com.au
Categories: Services

Cultivate Productions

Tasmania's premier lifestyle and food television production company. Producing outstanding television, brand video and photo content

Established in 2016, Cultivate Productions has become Tasmania’s premier Food and Lifestyle television production company and one of the biggest independent producers of food and travel television in Australia. 2017 saw the creation of Food Lab by Ben Milbourne with the first season of 13 episodes screening on Network 10 and season 2 expanding to 65 x 30 minute episodes on SBS Food Network and soon to be distributed around the world.

Based in Devonport, Tasmania, Cultivate Productions has the on-ground networks to best capture the essence of Tasmania and maximise the growing interest worldwide for Tasmanian food, wine, spirits and spectacular scenery. With state of the art production equipment, a full-time production and post production team, editing suite and studio space available.

Specialising in brand-funded television and video content, Cultivate Productions can offer a range of opportunities to showcase your brand to a wide audience. With the full production team available onsite and in the editing suite, we like to partner with our brand sponsors not only with television production but also with additional content that can be utilised through your own marketing campaigns and maximise the value of your investment and exposure of your brand.

Contact name Simon Hamilton
Phone 0428 392 583
Email simon@thecultivategroup.com.au
Website www.thecultivategroup.com.au
Categories: Media and entertainment

Ida Bay Railway

The last operating Southern-most heritage bush Railway

Ida Bay Railway, the heritage listed railway, is one of the last operating bush tramways in Australia!

Step aboard our historic WWII Diesel locomotive and enjoy an unforgettable 2-hour journey alongside the water’s edge, through bush planes and enjoy a history talk.

Contact name Meg Thornton
Phone 0414 513 588
Email yokemate@hotmail.com
Website www.idabayrailway.com.au
Categories: Tourism

Join us

Become an eFriend

Join our mailing list

Join our eFriends mailing list and once a month we will keep you up-to-date with the news that’s flowing in our state. You could win a prize in our monthly competition.

Brand Partnership

Are you a Tasmanian business or operator? Join us in raising the profile, quality and value of Tasmania’s products.

Apply online

Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

Become an eFriend


Join our eFriends mailing list and once a month we will keep you up-to-date with the news that’s flowing in our state. You could win a prize in our monthly competition.

I’ve already subscribed