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Partner connections

Brand Tasmania is at its most effective when Partners work with the Brand Tasmania Council to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

Partner Connections July 2018

Dr Peat Leith talking with grower

Welcome to the July edition of Partner Connections.

We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.

We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.


25 July 2018, Partner Connections

Partner Connections June 2018

foodandbeveragetasmania partner2 web

Welcome to the June edition of Partner Connections.

We begin this edition by encouraging all food and beverage Partners to update their profiles.

We welcome several new Partners including Devil's Distillery, Glen Albyn Estate, Kermandie Waterfront Hotel, PANTAZIS and Summerlea Farm Tasmania.

We share with you some new videos profiling the Hadley's Art Prize, Tasmanian companies that provide support to Antarctic expeditions and we hear from some of the delegates at the recent Singapore Forum talking about place branding.

28 June 2018, Partner Connections

Partner Connections May 2018

Partner Connections FFA stand

Welcome to the May edition of Partner Connections.

We begin this edition profiling the Partners involved in Fine Food Melbourne trade show in September.

We welcome several new Partners including Van Diemens Land Creamery, Robyn Wilson Training Company, Kettering Quail, Tasplan Super, Edge Radio 99.3FM, Lobster Shack Tasmania and The Taste of Tasmania

25 June 2018, Partner Connections

Partner Connections April 2018

Edition 193_BTSurvey

Welcome to the April edition of Partner Connections.

We begin this edition with the annual health check of Tasmania’s brand and finds the state in ‘great shape’.

We welcome several new Partners including Boks Bacon, Dial Your Meal and Cultivate Productions.

28 April 2018, Brand Tasmania

Partner Connections March 2018

Partner Connections March 2018

Welcome to the March edition of Partner Connections.

With the days getting colder it's time to put on the winter woollies! We profile Smitten Merino, proudly making woollen garments in Tasmania. We welcome several new Partners share with you some new videos profiling recent visits to King Island by our Brand Ambassadors. 

29 March 2018, Brand Tasmania

Partner Connections February 2018

Partner Connections February 2018 Whisky Glass

Welcome to the February edition of Partner Connections.

We congratulate several Tasmanian distilleries for winning medals at the World Whisky awards and welcome several new Partners.

We also report on recent visits to the state by our Brand Ambassadors.

28 February 2018, Brand Tasmania

Partner Connections January 2018

Partner Connections Bonorong wildlife Tassie Devil

Welcome to the January edition of Partner Connections.

In this edition we start by wishing all Partners a happy new year. This will be an exciting year for the Brand Tasmania Council as it prepares to transition to a statutory authority.

We welcome several new Partners including Van Diemens Land Creamery, Corey Speers Consulting and Olive & Ash.

24 January 2018, Brand Tasmania

Partner Connections December 2017

Partner Connections Nov 2017 Premium fresh export award

Welcome to the December edition of Partner Connections.

In this edition we congratulate Premium Fresh Tasmania on its success at the National Export Awards.

We welcome several new Partners including Loaves and Fishes Tasmania, wukalina Walk and King Island Prime Meats.

19 December 2017, December 2017

Partner Connections November 2017

Partner Connections Nov 2017 - Kooee Snacks

Welcome to the first edition of Partner Connections.

Each edition will introduce new Partners, profile existing Partners who have achieved success and promote upcoming events that assist you in developing your business.

In this first edition we congratulate Kooee! Snacks on securing distribution for its beef jerky in Woolworths. We welcome new Partners Swinging Gate Vineyard, Oyster Cove Marina and Penguin Composites.

23 November 2017, November 2017

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Hobart MTB Tours

Hobart and Mount Wellington showcase the best of Tassie. We love riding on The Mountain and we want to share it with you.

Hobart has some of the best bike trails in Australia but it’s split between several land owners and is only known to the locals that ride it. With 1,300m of vertical and more trails than a multi-storey shopping centre, it should be the number one destination for all mountain bikers, but it’s not, and the spoilt locals aren’t blabbing. We are here to show you.

Contact name Jono
Phone 0416 644 504
Email Jono@HobartMTBTours.com.au
Website hobartmtbtours.com.au
Categories: Tourism

TAS Essential Services

TAS Essential Services supports a range of family owned businesses in Tasmania to grow and thrive.

Acting as a corporate shared services Hub for Tasmanian family-owned businesses, we provide financial, marketing, sales, operations and HR support services.

The businesses operate in a broad range of sectors including food services, agriculture, manufacturing, irrigation, marketing, hospitality, building and construction.

Contact name Lesley Aitken
Phone 03 6319 6384
Email admin@tasessentialservices.com.au
Categories: Agriculture, Fine Food Australia in Melbourne 2018, Food and beverage, Forestry and timber, Infrastructure, Manufacturing, Services


STOREMASTA is an organisation of dangerous goods experts that specialise in providing end to end dangerous goods storage and management solutions.

STOREMASTA is an organisation of dangerous goods experts that specialise in providing end to end dangerous goods storage and management solutions. We deliver compliance through the execution of our dangerous goods management methodology.

STOREMASTA methodology: Identify - Assess - Control - Sustain

By executing our methodology, we help organisations reduce risk and improve efficiencies in the storage and management of dangerous goods. We do this by using our distinctive capabilities of service excellence, advanced manufacturing ability and legislative knowledge.

With a national network of field specialists, we provide services such as dangerous goods risk assessments and onsite compliance audits. When it comes to implementing controls to mitigate the risks associated with hazardous chemicals, we design and manufacture tailored solutions in our Australian based manufacturing facility. We also provide standard dangerous goods storage products, maintenance services and scheduled compliance audits to help you sustain your regulatory compliance.

Contact name Walter Ingles
Phone 03 6430 3400
Email walter@storemasta.com.au
Website storemasta.com.au
Categories: Manufacturing, Services

Tamar Valley Hazelnuts

Fresh hazelnuts are sweet and tasty. Tamar Valley Hazelnuts are committed to selling our hazelnut in the season in which they are grown to ensure maximum flavour.

We are a 100% Tasmanian owned and operated family agribusiness. We have an orchard of over 5,000 trees in Glengarry and an onsite cracking and processing facility. Partnering with other local growers, we had our first commercial crop in 2018 of 4T in shell and are growing in volume every year. We sell in shell hazelnuts, natural and roasted hazelnut kernel and hazelnut butter. Predominately a wholesale business we sell to grocers, health food shops, bakers and confectioners in Tasmania and interstate. We also sell direct to the consumer through our online shop and local festivals and markets. We also operate a hazelnut nursery selling bare rooted orchard trees each winter.

Contact name Carol Bracken
Phone 0423 255 776
Email carol.bracken@internode.on.net
Website www.hazelnut.net.au
Categories: Agriculture, Food and beverage

Brook Eden Vineyard and Cellar Door

Brook Eden produces single varietal wines and traditional sparkling from its beautiful site in the Pipers Brook Valley. The family brings a Northern Italian tradition to its elegant wines and offers a warm and welcoming experience at its cellar door.

With most vines now over 30 years old, Brook Eden is one of the oldest vineyard sites in Northern Tasmania. Our close planted Chardonnay, Pinot Noir and Grigio produce intense single varietal table wines with a portion set aside some years for our TASMANIAN, a vintage Sparkling made in the French method.

Vintage 2019 will be an exciting year as our young vines of Lagrein, a Northern Italian variety will bear fruit for the first table wine of that varietal to be produced in Tasmania. A rich, deep ruby wine in the Pinot Noir tradition, this wine is rimmed with purple and will be popular amongst those who desire a more 'meaty' red to go with Tasmania's beef, lamb and game.

Owned since 2012 by the Ferrero family, Brook Eden's range of wines reflect true cool climate characteristics, the owners' Italian heritage and a constant striving for excellence.

Brook Eden Vineyard and Cellar Door is at 167 Adams Road, Lebrina, Tasmania. We are open 6 days a week (except Wednesday) from 11.00 am to 5.00 pm. We are open by appointment only from July to August. Visit www.brookeden.com.au for more information.

Contact name Ed Ferrero
Phone 0411 525 649
Email mail@brookeden.com.au
Website www.brookeden.com.au
Categories: Agriculture, Food and beverage, Tourism

Soapology Tasmania

Makers and sellers of handmade cold process soaps and body butters.

We create and manufacture our soaps and body butters to our uniquely designed formulas and recipes using local and imported ingredients. Our soaps and body butters contain all-natural plant based oils and butters and are totally vegan by design. We sell our soap products via our online shop and regularly attend local farmers' markets and craft fairs throughout the North West coast of Tasmania. We welcome special order enquiries.

Contact name Mal Thorpe
Phone 0428 521 164
Email sales@soapologytasmania.com.au
Website soapologytasmania.com.au
Categories: Manufacturing

Neville Smith Forest Products (NSFP)

NSFP is one of the largest and most advanced processor of sustainable regrowth forest and wood products in Australia, specialising in one of the world's most beautiful and durable cool climate timbers, Tasmanian Oak.

Neville Smith Forest Products (NSFP) is a family owned and vertically integrated enterprise operating within Tasmania.

NSFP's Tasmanian footprint consists of two individual forest and wood processing businesses, located at each end of the state of Tasmania. They are a purpose built green mill designed to process smaller regrowth hardwood logs located in the Southern Forest (south of Huonville) and a Millworks operation in the north of the state (Launceston) that specialises in the drying, reconditioning and machining of the green timber sourced from the southern green mill.

These businesses operate with a collective goal of maximising the value of Tasmania's most sustainable and renewable resource: regrowth Tasmanian Oak logs.

NSFP's core business of processing and manufacturing high value appearance grade timber products for the interior design and home decor market is one of the largest in Australia, supplying both domestic and overseas markets.

NSFP employs 70 staff across Tasmania and has been operating within the Timber industry since 1924.

Contact name Drew Freeman
Phone 03 6326 1181
Email drewf@nsfpgroup.com.au
Website www.nevillesmithfp.com.au
Categories: Forestry and timber, Manufacturing

Net Sea Freight - Tasmania Pty Ltd

Net Sea Freight – Tasmania (NSF-T) is the #1 Claims Agent for the Tasmanian Freight Equalisation Scheme (TFES) with over 18 years of TFES claims experience.

Net Sea Freight – Tasmania (NSF-T) is a freight administration company; we are not a freight forwarder and not in competition with anyone in that or other associated industries. We are an established company when it comes to matters associated with the Tasmanian Freight Equalisation Scheme (TFES), including assuming the role of TFES Claims Agents in the management of the claims process on behalf of over 200 clients from the wide range of eligible industry groups. The NSF-T Team will maximise eligible claimants' TFES entitlement and we may be able to provide our business model - the ability to offer a sea freight rate net of the TFES assistance paid. NSF-T allows its clients to free up internal resources and focus on their core business. NSF-T ensures privacy, security and confidentiality of its clients' TFES related data and remain up to date with Government regulations. Additional services include business administration, customised invoicing and reporting.

Contact name Stuart Ralph
Phone 03 6326 4679
Email nsf@netseafreight.com.au
Website www.netseafreight.com.au
Categories: Services

Tasmania Tours 4 U

Tasmania Tours 4 U as our name suggests, our tours are customers focused. All of our customers are treated as our valued personal guests. We have a passion for Tasmania and its visitors.

We have been in the tour business in Tasmania since 2005.  We do what we have always done - we provide tours with utmost customer care and personalised service at an affordable price. We walk and talk with our clients. We pay attention to their needs and try to be flexible when we can.

 Itineraries are designed carefully, so we do not miss anything significant for visitors. Safe driving is a high priority, so we may not talk much whilst driving except when we arrive at locations.

​We welcome children 4 years plus. Family groups are most welcome and we offer a good discount for a private tour.

We can customise the itinerary for groups of 4 plus.

 Please do not hesitate to contact us to discuss your touring needs in Tasmania. We are here to show you the best of Tasmania.

Our business is accredited by the Australian and Tasmanian Tourism Authorities.


Contact name Ali Raif Isin
Phone 0414 446 343
Email info@tasmaniatours4u.com
Website www.tasmaniatours4u.com
Categories: Tourism

Fish Wild Tasmania

Contact name Robert McKinley
Phone 0418 348 223
Email info@fishwildtasmania.com
Categories: Tourism

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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