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Partner connections

Brand Tasmania is at its most effective when Partners work collaboratively with us to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

Let’s make history together!

Edition 199_FineFoods

What do you want from the new Brand Tasmania? We would love to hear your thoughts as we make history together. 

6 May 2019

Partner Connections March 2019

Partner Connections March 2019 Mike Grainger

Welcome to the March edition of Partner Connections.

Today was a momentous day for Tasmania with the Premier’s announcement of the Board for the new Brand Tasmania.

We also look forward with the new chairman’s vision.

1 April 2019, Partner Connections

‘Business as usual’ for Brand Tasmania Partners

Partner Connections Jan 2019 Tasmania logo

As Brand Tasmania transitions to a new statutory authority the message to our partners is: ‘It’s business as usual’.

The new entity – which includes a new board – is scheduled to be operational by late March.

“This is an exciting era for Tasmania’s brand, and from our partners’ point of view we expect the process to be a seamless transition,” Brand Tasmania Executive Director, Robert Heazlewood explained.

30 January 2019

Views sought on GMO-free status

Leatherwood tree with bee

Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more

19 December 2018, Partner Connections

March target for new-look Brand Tasmania

Brand Tasmania Annual Report 2017 - 18

Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March. 

19 December 2018, Partner Connections

Parliament passes Brand Tasmania Bill

History has been created. The Brand Tasmania Bill was passed with strong tri-partisan support, so, Brand Tasmania is now a Statutory Authority. This is an Australian first, and the start of an exciting era, with Premier Will Hodgman saying: “The passage of the Brand Tasmania Bill 2018 through Parliament marks a major point for one of our most important and valuable assets, our brand. The Bill establishes the new statutory authority, Brand Tasmania, which, with more resources and capacity, will have a stronger ability to promote and protect our brand, and ensure Tasmania continues to stand out from the pack.” The Premier added that his Government is committed to expanding international markets to assist local businesses in exporting their world-class goods and services globally: “This is an exciting time for our State, and the Government is committed to promoting Tasmania to the world, to open up new markets, support local business, and create even more local jobs.” Brand Tasmania Executive Director, Robert Heazlewood, is thrilled that all three Tasmanian political parties enthusiastically supported the new statutory authority. He said across-the-board agreement shows that this is the right move to take Tasmania’s precious brand into the future: "It builds on the work of a small team who did an amazing job with limited resources, and the plan is to move forward developing new partnerships while strengthening existing relationships." It is also history in the making. Tasmania is the first Australian state or territory to have a statutory authority devoted to its brand, and only the second in the world.

7 December 2018, Edition 201

Partner Connections November 2018

Edition 200_GarthWigston

The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.

They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it. 

29 November 2018

Partner Connections October 2018

Partner connections October 2

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.

And, our Brand Tasmania Partners, are amongst those who stand to benefit the most. 

26 October 2018

Brand Tasmania ready for new role

A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”

14 October 2018, Edition 199

Partner Connections July 2018

Dr Peat Leith talking with grower

Welcome to the July edition of Partner Connections.

We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.

We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.


25 July 2018, Partner Connections

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Independent Brewers Association (Tasmania)

Representation of Tasmania's independent breweries

On average, a new independent brewery opens in Australia every six days. Over 600 independently-owned breweries span the country, each one with its unique identity and contribution to Australian life. The Independent Brewers Association provides a united voice for independently-owned brewers across Australia.

We work with government agencies, industry, trade and international counterparts to represent the interests of Australian independent brewers. Working alongside our members, we seek to build a strong, sustainable future for our industry and to unify our sector under the vision of Quality Independent Beer Everywhere.

Contact name Jon Burridge
Phone 0438 955 694
Email jon.burridge@cryermalt.com.au
Categories: Food and beverage, Manufacturing, Tourism

Casalinga Gourmet Meats

Casalinga Gourmet Meats has a story behind every flavour. Your local butcher, creating European style smallgoods using locally sourced Tasmania produce and supporting local farmers.

The dynamic family run business, have been offering customers a delectable range of traditional fresh meats and continental smallgoods inspired by our local Tasmanian produce.

Gourmet meats are all hormone and growth promotant free with fresh produce sourced locally throughout Tasmania. You can be assured you are supporting local farmers and small businesses when coming to us. All of our specialty smallgoods are processed on the premises, fully certified as ready to eat with a full range of products tailored to suit all dietary requirements.

Customers can enjoy their premium Tasmanian produce with ease, knowing that ethical animal treatment and welfare is an absolute cornerstone of our paddock to plate operation.

Contact name Rob Perry
Phone +61 3 6334 9899
Email info@casalingagourmetmeats.com.au
Website www.casalingagourmetmeats.com.au
Categories: Agriculture, Food and beverage

Wallaby Walkabout Tours

Hosting walking tours of Launceston and the Cataract Gorge highlighting the wonderful history.

Hosting walking tours of Launceston that highlight the wonderful history and fascinating characters that have created it. The main tour is the Prince's to Park walking tour that starts in the beautiful gardens of Prince's Square and highlights the history of that amazing heritage precinct. It then takes you on a leisurely walk through the heart of the city and finishes at the renowned City Park.

In addition to our history walks we also host walking tours in the iconic Cataract Gorge and showcase some hidden gems that are the Hidden Valley and Giant's Grave. This tour also highlights Aboriginal cultural connections to the Cataract Gorge and includes 'bush tucker' plant identification, some of which can be tasted.

Contact name Geoff McLean
Phone 0439 979 183
Email wallabywalkabouttours@gmail.com
Website launcestonwalkingtours.com.au
Categories: Tourism

The Splendid Gin Pty Ltd

A premium producer of fine gin and related mixers

At The Splendid Gin we pride ourselves on innovation. Our aim is to produce exceptional gins of the finest quality with delightful flavour. Our range of spirits and mixers showcase the exceptional provenance of Tasmanian water and botanicals. The purity of our internationally award winning products reflect the core values of the Tasmanian environment, it's heart and soul.

Contact name Michael Travalia
Phone 0400654208
Email mike@thesplendidgin.com
Website www.thesplendidgin.com
Categories: Food and beverage

Tastex Knitwear & Uniforms / Devilknits

Tastex Knitwear and Uniforms / Devilknits is a Tasmanian Manufacturer of quality knitwear and knitted products, including school, corporate and workwear, plus our unique range of Devilknits Envirowoolly native animal soft toys and gifts.

Tastex Knitwear and Uniforms / Devilknits has been manufacturing high quality knitwear in Tasmania since 1970. We are a social enterprise, located in Glenorchy, Tasmania. We are Quality Assured, maintaining ISO 9001:2015 and our knitwear and knitted products are also approved to use the Australian Made logo.

Our Glen Mill School knitwear is distributed throughout Tasmania and mainland Australia. We also supply corporate knitwear and uniforms to a wide range of businesses and government departments throughout Tasmania. Our knitwear is renowned for its quality and durability. It has stood the test of time.

Tastex offers a top quality embroidery service. We embroider school, corporate and sporting club logos onto both knitwear and other uniform items, making it easy for customers to come to us for all their knitwear and uniform needs.

Our Unique Devilkknits range of Envirowoolly native animal soft toys and gifts are manufactured using the off-cuts from our knitwear production. These off-cuts are recycled as stuffing for our toys, reducing waste and producing a great product which is child and pet safe, machine washable and environmentally friendly. They are available both on our Devilknits online store at www.devilknits.com.au and from our factory outlet in Glenorchy. They are also available from selected tourist outlets and boutique gift shops throughout Tasmania.

When you purchase a knitted product from Tastex, you are not only receiving a top quality product, which is value for money, but you are also enabling us to continue to provide meaningful employment for our supported employees who have intellectual, cognitive and developmental disabilities.

Contact name Vicki Hawker
Phone 03 6272 8877
Email vhawker@tastex.com.au
Website www.tastex.com.au
Categories: Education, Manufacturing, Textile, clothing and footwear, Tourism

Scott Adams Photography

Professional but affordable photography and videography services to capture your wedding, family or event in a natural, candid and loving way.

We are a happy, fun team of professional photographers and videographers that support all of Tasmania. We offer services for weddings, family portraits, events, newborn photography, and also real estate. We use a very natural and candid style of photography and videography techniques in all our work.

Contact name Scott Adams
Phone 0481 307 800
Email admin@scottadamsphotography.net.au
Website www.scottadamsphotography.net.au
Categories: Arts, Media and entertainment

Nanna’s Farm Beauty Products

Founder Valerie Haines launched Nanna’s Farm Beauty Products in 2002. With background both in farming and pharmaceuticals and a natural passion for helping others Valerie’s business quickly grew gaining notoriety within her home state of Tasmania and around the world.

Valerie Haines is from a long line of proudly Tasmanian farmers. Growing up, Valerie was surrounded by the many healing properties of the land and the natural remedies used for many different ailments.

Valerie’s long line of farming heritage and respect for the land fostered an understanding of nature. This valuable knowledge helped Valerie create many healing creams for her family and the people that so devotedly loved and worked the land.

Valerie also went to work as a pharmaceutical assistant learning valuable skills in the mixing of ointments the ingredients use. It was this experience which evolved into a skill of both the land and chemistry that led her to thinking of new and innovative combination with the natural remedies Valerie had already known. These skills combined to what was to become one of the most natural healing and rejuvenating creams known around the world for their natural healing and purity of ingredients.

Contact name Valerie Haines
Phone 03 62 65 7037
Email daval2@bigpond.net.au
Website www.nannasfarmbeautyproducts.com.au
Categories: Manufacturing, Services

The Grange Meeting and Function Centre and Fusion at The Grange

Premier conference, events and function Centre. Fusion at The Grange Restaurant on site.

Central Tasmania’s premier conference venue for government, private business and community organisations. Our onsite restaurant, Fusion at The Grange, delivers a delicious mix of Asian cuisine made by international award winning chefs. We also hold concerts, art exhibitions, sporting events, weddings and private functions and can cater off site if requested. The Grange is also renowned for its historic and heritage listed residence. Built in 1847, the Residence contains interesting and significant features including a grape vine that was planted in 1847 from a cutting taken from the Royal Gardens at Hampton Court. Other things to note are: Heritage listed and rare olive trees, the marble fireplace in the ballroom, the Transit of Venus, and the first Turkish bath of the time.

Contact name Michaela Wright
Phone 03 6381 1686
Email grange@thegrange.com.au
Website www.thegrange.com.au
Categories: Arts, Food and beverage, Media and entertainment, Tourism

Blue Derby Pods Ride

Blue Derby Pods Ride is a three-day, luxury adventure mountain biking experience based in Derby, North-East Tasmania.

Over three days an intimate group of guests leave behind their cars, agendas and the daily grind, to traverse the rainforests and ridgelines of the world-acclaimed Blue Derby Mountain Bike Trails. Guests are immediately immersed within the landscape, only ever arriving or departing the Pods by mountain bike. This personal challenge is balanced by indulging in exquisite Tasmanian food and wine, and relaxing in unique, exclusive accommodation pods and central hub building in the heart of the forested trail network.

Contact name Steve Howell
Phone 0407 090 904
Email experience@bluederbypodsride.com.au
Website www.bluederbypodsride.com.au
Categories: Tourism

Tailored SEO

Digital marketing agency dedicated to growing your Tasmanian business online

Tailored SEO is a digital marketing agency based in Hobart. The company was founded on the idea that no client should ever be put into ‘packages’ and every digital strategy is unique.

Our team is passionate about all forms of SEO, Adwords, Content Marketing and Social media. We are dedicated to providing the best possible outcomes for our clients and to create partnerships that last.

Contact name Richard Chalmers
Phone 1800 940 809
Email richard@tailoredseo.com.au
Website www.tailoredseo.com.au
Categories: Information and communications technology

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by Brand Tasmania © 2014–2019

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