Brand Tasmania is at its most effective when Partners work collaboratively with us to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.
What do you want from the new Brand Tasmania? We would love to hear your thoughts as we make history together.
6 May 2019
Welcome to the March edition of Partner Connections.
Today was a momentous day for Tasmania with the Premier’s announcement of the Board for the new Brand Tasmania.
We also look forward with the new chairman’s vision.
1 April 2019, Partner Connections
As Brand Tasmania transitions to a new statutory authority the message to our partners is: ‘It’s business as usual’.
The new entity – which includes a new board – is scheduled to be operational by late March.
“This is an exciting era for Tasmania’s brand, and from our partners’ point of view we expect the process to be a seamless transition,” Brand Tasmania Executive Director, Robert Heazlewood explained.
30 January 2019
Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more
19 December 2018, Partner Connections
Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March.
19 December 2018, Partner Connections
History has been created. The Brand Tasmania Bill was passed with strong tri-partisan support, so, Brand Tasmania is now a Statutory Authority. This is an Australian first, and the start of an exciting era, with Premier Will Hodgman saying: “The passage of the Brand Tasmania Bill 2018 through Parliament marks a major point for one of our most important and valuable assets, our brand. The Bill establishes the new statutory authority, Brand Tasmania, which, with more resources and capacity, will have a stronger ability to promote and protect our brand, and ensure Tasmania continues to stand out from the pack.” The Premier added that his Government is committed to expanding international markets to assist local businesses in exporting their world-class goods and services globally: “This is an exciting time for our State, and the Government is committed to promoting Tasmania to the world, to open up new markets, support local business, and create even more local jobs.” Brand Tasmania Executive Director, Robert Heazlewood, is thrilled that all three Tasmanian political parties enthusiastically supported the new statutory authority. He said across-the-board agreement shows that this is the right move to take Tasmania’s precious brand into the future: "It builds on the work of a small team who did an amazing job with limited resources, and the plan is to move forward developing new partnerships while strengthening existing relationships." It is also history in the making. Tasmania is the first Australian state or territory to have a statutory authority devoted to its brand, and only the second in the world.
7 December 2018, Edition 201
The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.
They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it.
29 November 2018
Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.
And, our Brand Tasmania Partners, are amongst those who stand to benefit the most.
26 October 2018
A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”
14 October 2018, Edition 199
Welcome to the July edition of Partner Connections.
We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.
We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.
25 July 2018, Partner Connections
Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.
Return to Sender Lodge
Group accommodation provider for mountain bikers exploring Derby and beyond.
Located in the heart for Derby, home to Tasmania's world renowned Blue Derby Mountain Bike Trails, the Return to Sender Lodge provides affordable accommodation tailored to mountain bikers and their families. The Lodge is equipped with a MTB workshop and storage for bikes as well as all the facilities riders need to enjoy their stay. The business is fully accredited with the TICT, Eco Certification and is also certified Bike Friendly.
The Tea Equation
Our tea range showcases the best of Tasmanian grown tea and herbs.
We are a Launceston based tea company and use the finest organic, pesticide-free and wild foraged herbs for our tea blends. We believe in the power of tea, to provide not only a delicious cuppa but to support your lifestyle, health and wellbeing. We are here to help you find the perfect formula, whether you are looking for an energising black tea, a sleep-enhancing herbal tisane or simply an out of this world taste experience we have the answer for you.
You + Tea = Bliss
REDMINT STEEL PTY LTD
RedMint Steel is incorporated as an Australian proprietary limited company (Pty Ltd). Our business comprises trading and project management divisions.
RedMint Steel’s mission is to deliver tailored-solutions that are efficient, cost-effective, safe and environmentally friendly. Its vision is to be a one-stop business solution that provides exceptional services to each customer, regardless of project or organisational size or its importance.
Trading division mainly trades steels and its accessories local and international; while project management division focuses on the provision of operational, project management, and/or, consulting service. We have a professional, consistent, committing, and passionate team that has over 10 years’ experience in products sourcing, contract administration, project sales and management, finance support, office administration, sales administration and coordination.
Generally we source products from Tasmania and cities across Australia, Singapore, other Asian and Southeast Asian countries, Spain, Italy, and other European approved mills. Sourcing origin will depend on customers or end-users’ requirement, especially if some projects require certain grade and material properties. We can also source local and international accepted-standards testing service to fulfill projects requirement.
RedMint Steel’s main objective is to assist local and worldwide companies in the contract and project management process with the goal of maximising and optimising companies’ available resources. This is particularly for mining, oil and gas, fabrication and engineering, floating production storage and offloading (FPSO) vessels, construction and building products, hardware and heavy machinery, as well as other steel trading companies.
Tim Squires Design
Tim Squires is a Tasmanian artist, illustrator and graphic designer who is currently freelancing in Hobart.
Tim Squires offers visual communication services in graphic design, website design, illustration and fine art. He is a highly experienced creative professional with skills in print and digital publishing, newspaper, magazine and book production, and general graphic design. He is also an accomplished Tasmanian wildlife artist, and the published illustrator of Animals of Tasmania: Wildlife of An Incredible Island (Bryant and Squires, 2009). He is a featured artist in the Cradle Mountain Wilderness Gallery's Tiger Room, and sells limited edition prints of his distinctive Tasmanian wildlife artwork from his website at www.timsquires.com.au
A natural, hypo-allergenic skincare range designed for women with sensitive skin
The value of preserving our youth, our precious genes, and our health is priceless.
Embalm Skincare was created to help women cultivate beautiful skin, and to preserve it in its best possible condition.
Renowned for their high levels of antioxidants and super nutrients, the Australian Botanicals in our range are second to none.
Founded by Mel Driver, a multi-award winning skincare formulator, Embalm Skincare is a natural, skin-loving hypo-allergenic skincare range designed for women with sensitive skin.
Mel experienced first hand how harmful synthetic products can be to someone's else and after she suffered a serve allergic reaction to hand sanitiser, has created a 100% honest and transparent skincare range so that women who use the range know and can trust what they are putting on their skin.
MACq 01 Hotel
Australia's first storytelling hotel on Hobart's waterfront, sharing the stories of those who shaped the Tasmanian culture and spirit in a setting of informal luxury.
Crowned as Australia’s Best Deluxe Hotel in 2018, MACq 01 is one of Hobart’s most unique luxury hotels. Positioned right on the wharf of Hobart’s iconic waterfront, MACq 01 hotel is the nation’s first storytelling hotel. Through its design, furnishings and artefacts, each luxurious room tells a story of one of 114 colourful Tasmanian characters who have influenced the evolution of the Tasmanian culture, ranging from native people to explorers, inventors, convicts, villains and heroes. Daily storytelling tours are conducted from the team of storytellers, and the precinct buzzes with unique bars and restaurants that gaze over Hobart's most majestic view.
Craft My Life
Greta, founder of Craft My Life and TAS ROCKS, believes in inspiring creativity everyday in the lives of Tasmanian kids or anyone interested worldwide.
We can be found providing fun, crafty workshops at large events eg. The Taste of Tasmania & Festivale, childcare establishments, schools, markets and parties. As a maker, Greta knows how hard it is to market yourself to be successful. We have a "Handmade in Tasmania" category too to promote local talent.
TAS ROCKS encourages inclusion through creativity and outdoor play. Best of all it gets kids off devices, but keeps them interested on Facebook with their parents to share a common interest with other members.
Craft My Life supplies rock painting kits worldwide. We are working on video tutorials. demonstrating how to make fun things and genuine crafts.
Ideasbanq is a small creative production agency based in Launceston, Tasmania.
We love big ideas, engaging content and seeing our clients succeed. We know that everyone has a story to tell. With over 300 films and TV commercials in the can, Ideasbanq has experience, understanding and ideas to tell stories in new and fresh ways.
Tasmanian Tasting Trays & Riverside/Fireside Picnics
Bringing together the very best of Tasmania’s fresh, local and award winning produce to deliver you a premium gourmet tasting platter in one simple, convenient tray! Bespoke Riverside & Fireside Picnics available.
At Tasmanian Tasting Trays, we have brought together the very best of Tasmania's fresh, local and award winning produce, to deliver you a premium gourmet tasting platter in one simple, convenient tray.
The products in your tray are produced locally in Tasmania, in the beautiful Meander Valley, and packaged with environmentally friendly, biodegradable cutlery and tray.
Relax and enjoy your Tasmanian Tasting Tray, waiting for you in a bespoke picnic hamper in picturesque location, Riverside on the banks of the Meander River, or at a cosy Fireside table at Found In Earth Floristry, Deloraine.
Perfect for romantic occasions, picnics with family and friends, or just because you love a good platter of premium quality Tasmanian produce!
Nicky River is a sheepskin products and footwear manufacturing business.
Our current business Salamanca UGGs (site 206 ) has been operating at the Salamanca market for the last 6 years selling UGG boots. We are now producing Tasmanian made products making a selection of sheepskin products for sale at Salamanca Market and moving through to various outlets state wide. Our UGG boot brand name is "Nicky River"