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Partner connections

Brand Tasmania is at its most effective when Partners work collaboratively with us to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

Let’s make history together!

Edition 199_FineFoods

What do you want from the new Brand Tasmania? We would love to hear your thoughts as we make history together. 

6 May 2019

Partner Connections March 2019

Partner Connections March 2019 Mike Grainger

Welcome to the March edition of Partner Connections.

Today was a momentous day for Tasmania with the Premier’s announcement of the Board for the new Brand Tasmania.

We also look forward with the new chairman’s vision.

1 April 2019, Partner Connections

‘Business as usual’ for Brand Tasmania Partners

Partner Connections Jan 2019 Tasmania logo

As Brand Tasmania transitions to a new statutory authority the message to our partners is: ‘It’s business as usual’.

The new entity – which includes a new board – is scheduled to be operational by late March.

“This is an exciting era for Tasmania’s brand, and from our partners’ point of view we expect the process to be a seamless transition,” Brand Tasmania Executive Director, Robert Heazlewood explained.

30 January 2019

Views sought on GMO-free status

Leatherwood tree with bee

Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more

19 December 2018, Partner Connections

March target for new-look Brand Tasmania

Brand Tasmania Annual Report 2017 - 18

Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March. 

19 December 2018, Partner Connections

Parliament passes Brand Tasmania Bill

History has been created. The Brand Tasmania Bill was passed with strong tri-partisan support, so, Brand Tasmania is now a Statutory Authority. This is an Australian first, and the start of an exciting era, with Premier Will Hodgman saying: “The passage of the Brand Tasmania Bill 2018 through Parliament marks a major point for one of our most important and valuable assets, our brand. The Bill establishes the new statutory authority, Brand Tasmania, which, with more resources and capacity, will have a stronger ability to promote and protect our brand, and ensure Tasmania continues to stand out from the pack.” The Premier added that his Government is committed to expanding international markets to assist local businesses in exporting their world-class goods and services globally: “This is an exciting time for our State, and the Government is committed to promoting Tasmania to the world, to open up new markets, support local business, and create even more local jobs.” Brand Tasmania Executive Director, Robert Heazlewood, is thrilled that all three Tasmanian political parties enthusiastically supported the new statutory authority. He said across-the-board agreement shows that this is the right move to take Tasmania’s precious brand into the future: "It builds on the work of a small team who did an amazing job with limited resources, and the plan is to move forward developing new partnerships while strengthening existing relationships." It is also history in the making. Tasmania is the first Australian state or territory to have a statutory authority devoted to its brand, and only the second in the world.

7 December 2018, Edition 201

Partner Connections November 2018

Edition 200_GarthWigston

The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.

They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it. 

29 November 2018

Partner Connections October 2018

Partner connections October 2

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.

And, our Brand Tasmania Partners, are amongst those who stand to benefit the most. 

26 October 2018

Brand Tasmania ready for new role

A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”

14 October 2018, Edition 199

Partner Connections July 2018

Dr Peat Leith talking with grower

Welcome to the July edition of Partner Connections.

We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.

We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.


25 July 2018, Partner Connections

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Ship Inn Stanley

Luxurious story-telling Guesthouse which backs onto the Nut and looks over the bay in historic Stanley.

We are an accredited four star venue offering boutique accommodation in a heritage building which once traded as a sailor’s pub. Each suite encapsulates a unique story about the historic region of the remote North West coast of Tasmania. Stylish, superbly appointed with kitchenettes and en-suites, offering a guest gym and a short stroll to cafes, restaurants, beaches and the iconic Nut. A luxurious continental breakfast is provided for guests enjoyment within the suite. Come and share our stories and learn about the struggle of the VDL Company, ship wrecks, the history of the Inn itself and the birthplace of a prime minister.

Contact name Kerry Houston
Phone 0439749140
Email hello@shipinnstanley.com.au
Website www.shipinnstanley.com.au
Categories: Tourism

Ingrid Andersen Design

Ingrid Andersen Design is a small businesses owned by Tasmanian artist Ingrid Andersen and based in South Hobart.

Ingrid Andersen Design produces large works of art on canvas and also a product called Isolated Images™.
Isolated Images™ are works of abstract stylised portraits on Huon Pine, Myrtle and other sustainably sourced Tasmanian timber. Ingrid Andersen Design source their timber through Howard Heritage Timber who are also a Brand Tasmania partner and participate in the Tasmanian Fine Timbers chain of custody.
Portraits can be purchased ‘of the shelf’ or commissioned. As a relatively new product, it is intended that they will be available in art galleries and craft shops across Tasmania and Australia.

Contact name Ingrid Andersen
Phone 0424391154
Email ingrid_andersen_@hotmail.com
Website www.isolatedimages.com.au
Categories: Arts

Vertical Pastures

Vertical Pastures is a unique Agricultural hydroponic farming company. We will grow the highest quality crops 52 weeks a year.

Vertical Pastures is a unique Agricultural hydroponic farming company. We will grow the highest quality crops 52 weeks a year, without the consideration of the outside environment or seasons, delivering consistent produce, utilising less ‘food miles’ and without all of the issues of outdoor, soil-based farming.

Contact name Peter Handy
Phone 0404031004
Email verticalpastures@gmail.com
Categories: Agriculture, Food and beverage, Tourism

Woolnorth Tours

A family owned business proudly sharing the far northwest of Tasmania with the world!

Providing boutique tours in a friendly and safe manner.
Your guide and the owner of the business is Laura Dabner. Laura purchased Woolnorth Tours from the previous owner Helen Schuuring (Laura's mother) prior to her retirement at the beginning of 2015. Helen owned the business for 12 years prior to that time and is a wealth of knowledge we still draw upon.
Laura is a proud Tasmanian aboriginal descendant and grew up on a beef farm in South Forest. Her family have strong links with the region and she shares the many wonders of Woolnorth with pride and passion!
Topics covered during the tour include Wind Farm operations, the science behind the claim of the Cleanest Air in the World, agriculture, aboriginal history, colonial history, native wildlife, and Woolnorth Tours is the only way to stand on the clifftop at Cape Grim.
You will be surprised about what you will learn!

Contact name Laura Dabner
Phone +61408575246
Email info@woolnorthtours.com.au
Website http//www.woolnorthtours.com.au
Categories: Agriculture, Education, Energy, Infrastructure, Tourism

Organic Milk Group (OMG)

Organic milk from the North West of Tasmania

Organic Milk Group was born when two dairy farmers Gary Watson and Simon Elphinstone realised farming practices needed to change. They began implementing organic practices on their farms.
Animal health improved as did the soil structure.
Not content with being price takers they joined forces to form the Organic Milk Group.
They wanted to give people the best quality milk they could that was as close to getting it straight from the farm.

Contact name Gary Watson
Phone 0418523439
Email leamichelleh@hotmail.com
Categories: Agriculture

Free Spirit Pods

Situated in a superb waterfront location overlooking Quarantine Bay, Free Spirit offers architecturally-designed luxury self-contained accommodation

Two superb eco Pods - Flying Duck and Blue Wren - in an exquisite natural bushland setting, bordering Quarantine Station State Reserve. Designed with luxury and an eclectic quirkiness in mind, each Pod is fitted with quality appliances and hand-crafted locally sourced, sustainable Tasmanian timbers.

Guests have access to kayaks, fishing equipment, picnic baskets and 8 acres of natural bushland to explore and enjoy. Plus they just LOVE the outdoor fire pit.....we even supply the marshmallow!
Free WiFi, onsite parking, plus little extra thoughtful touches to surprise and delight like slippers, freshly ground coffee, jelly beans and Bruny Island Honey ice cream.

We unashamedly spoil our guests and ensure they leave Free Spirit re-energised, refreshed and grounded with a new sense of themselves and as life-long ambassadors for Bruny Island but also Tasmania. Calm the mind, Feed the Soul, Free the Spirit.

Contact name Garry Deutsher & Chris Varney-Clark
Phone 0408821468
Email bookings@freespiritpods.com
Website freespiritpods.com
Categories: Tourism

Forte Web Design

Providing friendly professional web solutions in Hobart

Forte Web Design are a small but experienced web design studio offering professional web design services, based in Southern Tasmania. We have been creating fresh and elegant websites for over 6 years; we have crafted many sites for businesses, community associations and charitable organisations. We help local businesses improve their brand presence online.

Contact name John Anderson
Phone 0414702997
Email john@fortewebdesign.com.au
Website fortewebdesign.com.au
Categories: Information and communications technology, Media and entertainment

Contemporary Arts /Research

We are a contemporary Arts research platform servicing the local, national and international creative community. We are responsible for the international exposure of Tasmanian and Australian artists but also the facilitation of Cross Cultural bridges

Contemporary Arts /Research is a multifaceted creative management business dedicated to both research and commercial applications. We cover the exhibition of Tasmanian and international Art as well as Artists management and career development. Our business extends to the facilitation of an international Arts residency based in Burnie to bring practicing international Artists to Tasmania but also to begin the process of exporting Tasmanian Artists. Our reach also extends toward developing a permanent public collection of Tasmanian and International Art. We have just registered our business name and ABN and are in the process of developing our website and web presence. Within the next 2 months we will be open for business and to begin promoting our region overseas and interstate. Contemporary Arts /Research is an innovative venture crossing spheres of Architecture, Arts, Design and academics. We are global in reality not just on the internet.

Contact name Scott Andrew Campbell
Phone 0422235399
Email scottsvips@yahoo.com.au
Categories: Arts, Education, Research, Tourism

White Label Distillery

White Label Distillery is a contract brewing and distilling company located in Huntingfield, Tasmania

White Label Distillery contract brew malt whisky wash and distil new make spirit for large-scale clients, whilst also offering the opportunity to hand-select premium casks for long-term maturation.
White Label identified a market for premium new make spirit for clients that are passionate about whisky but may not have the time or resources to establish a distillery of their own. They identified a need for quality wash for the expanding Tasmanian whisky industry, tailored to the specific requirements of their clients.

Contact name Jane Sawford
Phone 0418399077
Email jane@whitelabeldistillery.com.au
Website www.whitelabeldistillery.com.au
Categories: Food and beverage

Pearl Oyster Bar & Cafe

Showcasing Tasmania's freshest seafood and local produce.

Located inside the Bass Strait Maritime Centre, Pearl Oyster Bar & Cafe is open every day from 7am, serving breakfast, lunch, coffee and drinks to hungry locals and tourists alike.
Pearl is Devonport's signature seafood experience, with fresh seafood presented with minimal intervention, all whilst overlooking Bass Strait and Devonport's Mersey River.
Pearl is fully licenced, serving a range of local Tasmanian and Australian wines, beers and cocktails.

Contact name Paul & Claire Fielding
Phone 0484284053
Email admin@pearloysterbar.com.au
Website pearloysterbar.com.au
Categories: Food and beverage, Tourism

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by Brand Tasmania © 2014–2019

Brand Tasmania

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