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Partner connections

Brand Tasmania is at its most effective when Partners work collaboratively with us to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

‘Business as usual’ for Brand Tasmania Partners

Partner Connections Jan 2019 Tasmania logo

As Brand Tasmania transitions to a new statutory authority the message to our partners is: ‘It’s business as usual’.

The new entity – which includes a new board – is scheduled to be operational by late March.

“This is an exciting era for Tasmania’s brand, and from our partners’ point of view we expect the process to be a seamless transition,” Brand Tasmania Executive Director, Robert Heazlewood explained.

30 January 2019

Views sought on GMO-free status

Leatherwood tree with bee

Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more

19 December 2018, Partner Connections

March target for new-look Brand Tasmania

Brand Tasmania Annual Report 2017 - 18

Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March. 

19 December 2018, Partner Connections

Parliament passes Brand Tasmania Bill

History has been created. The Brand Tasmania Bill was passed with strong tri-partisan support, so, Brand Tasmania is now a Statutory Authority. This is an Australian first, and the start of an exciting era, with Premier Will Hodgman saying: “The passage of the Brand Tasmania Bill 2018 through Parliament marks a major point for one of our most important and valuable assets, our brand. The Bill establishes the new statutory authority, Brand Tasmania, which, with more resources and capacity, will have a stronger ability to promote and protect our brand, and ensure Tasmania continues to stand out from the pack.” The Premier added that his Government is committed to expanding international markets to assist local businesses in exporting their world-class goods and services globally: “This is an exciting time for our State, and the Government is committed to promoting Tasmania to the world, to open up new markets, support local business, and create even more local jobs.” Brand Tasmania Executive Director, Robert Heazlewood, is thrilled that all three Tasmanian political parties enthusiastically supported the new statutory authority. He said across-the-board agreement shows that this is the right move to take Tasmania’s precious brand into the future: "It builds on the work of a small team who did an amazing job with limited resources, and the plan is to move forward developing new partnerships while strengthening existing relationships." It is also history in the making. Tasmania is the first Australian state or territory to have a statutory authority devoted to its brand, and only the second in the world.

7 December 2018, Edition 201

Partner Connections November 2018

Edition 200_GarthWigston

The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.

They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it. 

29 November 2018

Partner Connections October 2018

Partner connections October 2

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.

And, our Brand Tasmania Partners, are amongst those who stand to benefit the most. 

26 October 2018

Brand Tasmania ready for new role

A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”

14 October 2018, Edition 199

Partner Connections July 2018

Dr Peat Leith talking with grower

Welcome to the July edition of Partner Connections.

We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.

We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.


25 July 2018, Partner Connections

Partner Connections June 2018

foodandbeveragetasmania partner2 web

Welcome to the June edition of Partner Connections.

We begin this edition by encouraging all food and beverage Partners to update their profiles.

We welcome several new Partners including Devil's Distillery, Glen Albyn Estate, Kermandie Waterfront Hotel, PANTAZIS and Summerlea Farm Tasmania.

We share with you some new videos profiling the Hadley's Art Prize, Tasmanian companies that provide support to Antarctic expeditions and we hear from some of the delegates at the recent Singapore Forum talking about place branding.

28 June 2018, Partner Connections

Partner Connections May 2018

Partner Connections FFA stand

Welcome to the May edition of Partner Connections.

We begin this edition profiling the Partners involved in Fine Food Melbourne trade show in September.

We welcome several new Partners including Van Diemens Land Creamery, Robyn Wilson Training Company, Kettering Quail, Tasplan Super, Edge Radio 99.3FM, Lobster Shack Tasmania and The Taste of Tasmania

25 June 2018, Partner Connections

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Meru Foods Pty Ltd

Australia's premier producer of traditional miso using 100% Australian Organic ingredients.

Chris and Meagan de Bono founded Meru Miso in Melbourne, Australia in 2015 with the intention of creating an authentic fresh miso the whole world could enjoy. Today they are based in Tasmania and are committed to crafting the highest quality Australian made Japanese condiments.

Since launching the range of Miso the reception and praise has been very humbling, recently winning a Gold Medal in the delicious Produce Awards is testament to this. Meru Miso has the pleasure of supplying their range to some of the best restaurants and retailers in Australia, even working alongside chefs to create bespoke Miso.

Made from Australian biodynamic and organic ingredients by hand using traditional techniques, their products are individually handcrafted in small batches with limited use of industrial machinery to ensure minimal impact on the environment.

Meru Miso's philosophy is simple: to craft the highest quality Australian made Japanese condiments, respecting traditional techniques.

Contact name Chris
Phone 0410 636 843
Email hello@merumiso.com
Website www.merumiso.com
Categories: Food and beverage

Henskens Rankin Wines

Henskens Rankin of Tasmania specialise in making fine Tasmanian sparkling wine.

Founded in 2010 by winemaker/vigneron Frieda Henskens and husband David Rankin, Henskens Rankin of Tasmania is a boutique producer with a focus on the luxury end of the sparkling wine market.

Focus is therefore obsessively on product quality, detail and innovation.

Contact name Frieda Henskens
Phone 0428 447 105
Email henskens_rankin@bigpond.com
Website henskensrankin.com/password
Categories: Food and beverage

Wagner Framemakers

Fine art framing for institutions and individuals

A second-generation family business now run by Jemima and Felix Wagner, founded by Luke Wagner, WAGNER FRAMEMAKERS offer a refreshing and contemporary approach to Fine Art Picture Framing.

Available for on and off-site consultations, our range of services is vast, from private heirloom pieces, through to museum work. 

We pride ourselves on our extensive knowledge in the arts industry, our cutting edge equipment and our artisan finish.

We employ artists, so our entire team have a sensitivity to specific requirements within the visual arts. Contact us today to discuss your project needs.

Contact name Jemima Wagner
Phone 03 6234 8599
Email info@wagnerframemakers.com.au
Website www.wagnerframemakers.com.au
Categories: Arts, Forestry and timber, Manufacturing, Services

Walk On Kunanyi

We specialise in kunanyi / Mt Wellington. Come with us and explore one of Tasmania’s most popular destinations. In the care of experienced guides you’ll navigate the web of trails, listening to mountain stories and taking in the epic views.

Imagine enjoying local premium produce while discovering a wilderness nestled behind one of the world’s prettiest cities. We’ll provide transport so that you can focus on the views.

You can choose from a range of walks for all abilities, including our full mountain iconic ascent from sea to summit. Your walk with us helps the environment; a percentage of our profits go back to local initiatives. 

Contact name Andy and Ciara
Email hello@walkonkunanyi.com.au
Website www.walkonkunanyi.com.au
Categories: Tourism

Hazards Brewing Coffee Co

Hazards Brewing Coffee Co is the wanderlust coffee van roaming Tassie’s Freycinet Peninsula and its surrounds.

We brew Tasmanian roasted coffee, tea blends and much more!

Grab a freshly baked snack delivered straight from the gourmet oven of Big Pete.

When you catch us, the jug's on, so pull over, caffeinate, say g’day, read the paper and enjoy this beautiful corner of the world.

Phone 0448 812 281
Website hazardsbrewing.wordpress.com
Categories: Food and beverage, Tourism

Hot Air Balloon Tasmania

Australia’s safest hot air balloon company will soon be commencing balloon rides over the beautiful Tasmania landscape.

Tasmanian born hot air balloon Pilot and owner of Cloud 9 Hot Air Balloon Tasmania, John Allen, is coming home to fly you, your friends and family over the countryside and town where he was born and raised, Launceston.

Tasmania, that world famous island on the edge of the world will be the perfect location for your balloon flight experience. With an abundance of breathtaking landscapes packed into a small area, it never gets ordinary and is even better to see during a scenic flight with Cloud 9, Hot Air Balloon Tasmania.

Phone 1300 555 711
Email clare@cloud9balloons.com.au
Website www.cloud9balloons.com.au/hot-air-balloon-tasmania
Categories: Tourism

Liberty Balloon Flights

After many years with no hot air balloon flying over the Natural State, Liberty Balloon Flights arrived in Tasmania. With  25 years of experience flying in many locations in Australia and around the World, Liberty Balloon Flights started operations on the Summer of 2018/2019.

We fly the North of the state. This can be The Tamar Valley, Launceston, Meander Valley, the Northern Midlands and Deloraine. On days with light Northerly winds we might even take off close to the coast. We try to give you the best views on the day whilst normally targeting the Northern Midlands to land. 

Immerse yourself in Tasmania's stunning beauty.

Phone 1800 225 566
Email info@libertyballoonflights.com.au
Website libertyballoonflights.com.au/locations/#tasmania
Categories: Tourism

Xen Botanicals

Deep in the heart of the lush, green Huon Valley, in the South of Tasmania, Xen Botanicals is the home of micro-batched botanical products. All our products are hand made on our little llama farm, using local ingredients wherever possible.

Xen Botanicals uses natural products, grown or gathered locally where available. As well as using well known herbs like Calendula, St John's Wort, and Arnica which are commonly used for treating joint pains and arthritis, we like to make use of what many people call "weeds", those unloved but common plants on roadsides and in empty fields. Some of the most under-rated plants are "weeds" and we hope to show you the wonderful properties of some of these plants. We use weeds like dandelion and chickweed to make beautiful skin soothing balms. We use mullein and clover to make a natural, organic chest rub designed to help with coughs and colds.

We offer a variety of natural salves, using only organic natural ingredients, made with vegetable oils, herbs, flowers and organic beeswax. Our salves are made using natural ingredients like beeswax, essential oils and herbs. We also offer Vegan Australia approved balms for helping with rashes, sore skin, chapped skin, nappy rash, bug bites, insomnia, and stress: check out our Baby Balm, Dream Balm and Calm Balm.

Contact name Xen Botanicals
Phone 0450 854 767
Email info@xenbotanicals.com
Website xenbotanicals.com
Categories: Manufacturing, Tourism


Tasmanian manufacturer of Tofu, Soy Milk, Tempeh and other assorted Soy-based products. Locally made using Australian organic Soy beans.

Situated outside Kettering, Soyoyoy supplies numerous Tasmanian restaurants and cafes.

You can buy Soyoyoy directly through the Farmgate Market. The business is experiencing steady growth and looking to expand to the North of the state.

Contact name James Phelps
Phone 0429 015 459
Email james@soyoyoy.com.au
Website www.soyoyoy.com.au
Categories: Food and beverage

Simon Martin Whips & Leathercraft

We manufacture stockwhips, belts and saddles that are used the world over.

Simon Martin Whips & Leathercraft is a one of a kind shop and a great place for the whole family. Nowhere else in Tasmania will you be able to see Australian Stockwhips and Saddles made right under the one roof.

Learn about the work that goes into crafting up to 48 strands of leather and witness how the World's Longest Stockwhip is taking shape, a project that is 10 years in the making.

The retail shop offers a range of products which includes knives, R.M. Williams, Akubra’s, belts, handbags, boots and much more. Kids can even make their own bookmark, key-ring or leather coaster.

Contact name Simon
Phone 03 6424 3972
Email info@simonmartinwhips.com.au
Website www.simonmartinwhips.com.au
Categories: Agriculture, Arts, Manufacturing, Services, Textile, clothing and footwear, Tourism

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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