Brand Tasmania is at its most effective when Partners work collaboratively with us to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.
As Brand Tasmania transitions to a new statutory authority the message to our partners is: ‘It’s business as usual’.
The new entity – which includes a new board – is scheduled to be operational by late March.
“This is an exciting era for Tasmania’s brand, and from our partners’ point of view we expect the process to be a seamless transition,” Brand Tasmania Executive Director, Robert Heazlewood explained.
30 January 2019
Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more
19 December 2018, Partner Connections
Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March.
19 December 2018, Partner Connections
History has been created. The Brand Tasmania Bill was passed with strong tri-partisan support, so, Brand Tasmania is now a Statutory Authority. This is an Australian first, and the start of an exciting era, with Premier Will Hodgman saying: “The passage of the Brand Tasmania Bill 2018 through Parliament marks a major point for one of our most important and valuable assets, our brand. The Bill establishes the new statutory authority, Brand Tasmania, which, with more resources and capacity, will have a stronger ability to promote and protect our brand, and ensure Tasmania continues to stand out from the pack.” The Premier added that his Government is committed to expanding international markets to assist local businesses in exporting their world-class goods and services globally: “This is an exciting time for our State, and the Government is committed to promoting Tasmania to the world, to open up new markets, support local business, and create even more local jobs.” Brand Tasmania Executive Director, Robert Heazlewood, is thrilled that all three Tasmanian political parties enthusiastically supported the new statutory authority. He said across-the-board agreement shows that this is the right move to take Tasmania’s precious brand into the future: "It builds on the work of a small team who did an amazing job with limited resources, and the plan is to move forward developing new partnerships while strengthening existing relationships." It is also history in the making. Tasmania is the first Australian state or territory to have a statutory authority devoted to its brand, and only the second in the world.
7 December 2018, Edition 201
The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.
They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it.
29 November 2018
Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.
And, our Brand Tasmania Partners, are amongst those who stand to benefit the most.
26 October 2018
A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”
14 October 2018, Edition 199
Welcome to the July edition of Partner Connections.
We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.
We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.
25 July 2018, Partner Connections
Welcome to the June edition of Partner Connections.
We begin this edition by encouraging all food and beverage Partners to update their profiles.
We welcome several new Partners including Devil's Distillery, Glen Albyn Estate, Kermandie Waterfront Hotel, PANTAZIS and Summerlea Farm Tasmania.
We share with you some new videos profiling the Hadley's Art Prize, Tasmanian companies that provide support to Antarctic expeditions and we hear from some of the delegates at the recent Singapore Forum talking about place branding.
28 June 2018, Partner Connections
Welcome to the May edition of Partner Connections.
We begin this edition profiling the Partners involved in Fine Food Melbourne trade show in September.
We welcome several new Partners including Van Diemens Land Creamery, Robyn Wilson Training Company, Kettering Quail, Tasplan Super, Edge Radio 99.3FM, Lobster Shack Tasmania and The Taste of Tasmania
25 June 2018, Partner Connections
Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.
Meru Foods Pty Ltd
Australia's premier producer of traditional miso using 100% Australian Organic ingredients.
Chris and Meagan de Bono founded Meru Miso in Melbourne, Australia in 2015 with the intention of creating an authentic fresh miso the whole world could enjoy. Today they are based in Tasmania and are committed to crafting the highest quality Australian made Japanese condiments.
Since launching the range of Miso the reception and praise has been very humbling, recently winning a Gold Medal in the delicious Produce Awards is testament to this. Meru Miso has the pleasure of supplying their range to some of the best restaurants and retailers in Australia, even working alongside chefs to create bespoke Miso.
Made from Australian biodynamic and organic ingredients by hand using traditional techniques, their products are individually handcrafted in small batches with limited use of industrial machinery to ensure minimal impact on the environment.
Meru Miso's philosophy is simple: to craft the highest quality Australian made Japanese condiments, respecting traditional techniques.
Henskens Rankin Wines
Henskens Rankin of Tasmania specialise in making fine Tasmanian sparkling wine.
Founded in 2010 by winemaker/vigneron Frieda Henskens and husband David Rankin, Henskens Rankin of Tasmania is a boutique producer with a focus on the luxury end of the sparkling wine market.
Focus is therefore obsessively on product quality, detail and innovation.
Fine art framing for institutions and individuals
A second-generation family business now run by Jemima and Felix Wagner, founded by Luke Wagner, WAGNER FRAMEMAKERS offer a refreshing and contemporary approach to Fine Art Picture Framing.
Available for on and off-site consultations, our range of services is vast, from private heirloom pieces, through to museum work.
We pride ourselves on our extensive knowledge in the arts industry, our cutting edge equipment and our artisan finish.
We employ artists, so our entire team have a sensitivity to specific requirements within the visual arts. Contact us today to discuss your project needs.
Walk On Kunanyi
We specialise in kunanyi / Mt Wellington. Come with us and explore one of Tasmania’s most popular destinations. In the care of experienced guides you’ll navigate the web of trails, listening to mountain stories and taking in the epic views.
Imagine enjoying local premium produce while discovering a wilderness nestled behind one of the world’s prettiest cities. We’ll provide transport so that you can focus on the views.
You can choose from a range of walks for all abilities, including our full mountain iconic ascent from sea to summit. Your walk with us helps the environment; a percentage of our profits go back to local initiatives.
Hazards Brewing Coffee Co
Hazards Brewing Coffee Co is the wanderlust coffee van roaming Tassie’s Freycinet Peninsula and its surrounds.
We brew Tasmanian roasted coffee, tea blends and much more!
Grab a freshly baked snack delivered straight from the gourmet oven of Big Pete.
When you catch us, the jug's on, so pull over, caffeinate, say g’day, read the paper and enjoy this beautiful corner of the world.
Hot Air Balloon Tasmania
Australia’s safest hot air balloon company will soon be commencing balloon rides over the beautiful Tasmania landscape.
Tasmanian born hot air balloon Pilot and owner of Cloud 9 Hot Air Balloon Tasmania, John Allen, is coming home to fly you, your friends and family over the countryside and town where he was born and raised, Launceston.
Tasmania, that world famous island on the edge of the world will be the perfect location for your balloon flight experience. With an abundance of breathtaking landscapes packed into a small area, it never gets ordinary and is even better to see during a scenic flight with Cloud 9, Hot Air Balloon Tasmania.
Phone 1300 555 711
Liberty Balloon Flights
After many years with no hot air balloon flying over the Natural State, Liberty Balloon Flights arrived in Tasmania. With 25 years of experience flying in many locations in Australia and around the World, Liberty Balloon Flights started operations on the Summer of 2018/2019.
We fly the North of the state. This can be The Tamar Valley, Launceston, Meander Valley, the Northern Midlands and Deloraine. On days with light Northerly winds we might even take off close to the coast. We try to give you the best views on the day whilst normally targeting the Northern Midlands to land.
Immerse yourself in Tasmania's stunning beauty.
Deep in the heart of the lush, green Huon Valley, in the South of Tasmania, Xen Botanicals is the home of micro-batched botanical products. All our products are hand made on our little llama farm, using local ingredients wherever possible.
Xen Botanicals uses natural products, grown or gathered locally where available. As well as using well known herbs like Calendula, St John's Wort, and Arnica which are commonly used for treating joint pains and arthritis, we like to make use of what many people call "weeds", those unloved but common plants on roadsides and in empty fields. Some of the most under-rated plants are "weeds" and we hope to show you the wonderful properties of some of these plants. We use weeds like dandelion and chickweed to make beautiful skin soothing balms. We use mullein and clover to make a natural, organic chest rub designed to help with coughs and colds.
We offer a variety of natural salves, using only organic natural ingredients, made with vegetable oils, herbs, flowers and organic beeswax. Our salves are made using natural ingredients like beeswax, essential oils and herbs. We also offer Vegan Australia approved balms for helping with rashes, sore skin, chapped skin, nappy rash, bug bites, insomnia, and stress: check out our Baby Balm, Dream Balm and Calm Balm.
Tasmanian manufacturer of Tofu, Soy Milk, Tempeh and other assorted Soy-based products. Locally made using Australian organic Soy beans.
Situated outside Kettering, Soyoyoy supplies numerous Tasmanian restaurants and cafes.
You can buy Soyoyoy directly through the Farmgate Market. The business is experiencing steady growth and looking to expand to the North of the state.
Simon Martin Whips & Leathercraft
We manufacture stockwhips, belts and saddles that are used the world over.
Simon Martin Whips & Leathercraft is a one of a kind shop and a great place for the whole family. Nowhere else in Tasmania will you be able to see Australian Stockwhips and Saddles made right under the one roof.
Learn about the work that goes into crafting up to 48 strands of leather and witness how the World's Longest Stockwhip is taking shape, a project that is 10 years in the making.
The retail shop offers a range of products which includes knives, R.M. Williams, Akubra’s, belts, handbags, boots and much more. Kids can even make their own bookmark, key-ring or leather coaster.
Contact name Simon
Phone 03 6424 3972
Categories: Agriculture, Arts, Manufacturing, Services, Textile, clothing and footwear, Tourism