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Partner connections

Brand Tasmania is at its most effective when Partners work with the Brand Tasmania Council to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

Views sought on GMO-free status

Leatherwood tree with bee

Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more

19 December 2018, Partner Connections

March target for new-look Brand Tasmania

Brand Tasmania Annual Report 2017 - 18

Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March. 

19 December 2018, Partner Connections

Partner Connections November 2018

Edition 200_GarthWigston

The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.

They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it. 

29 November 2018

Partner Connections October 2018

Partner connections October 2

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.

And, our Brand Tasmania Partners, are amongst those who stand to benefit the most. 

26 October 2018

Partner Connections July 2018

Dr Peat Leith talking with grower

Welcome to the July edition of Partner Connections.

We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.

We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.


25 July 2018, Partner Connections

Partner Connections June 2018

foodandbeveragetasmania partner2 web

Welcome to the June edition of Partner Connections.

We begin this edition by encouraging all food and beverage Partners to update their profiles.

We welcome several new Partners including Devil's Distillery, Glen Albyn Estate, Kermandie Waterfront Hotel, PANTAZIS and Summerlea Farm Tasmania.

We share with you some new videos profiling the Hadley's Art Prize, Tasmanian companies that provide support to Antarctic expeditions and we hear from some of the delegates at the recent Singapore Forum talking about place branding.

28 June 2018, Partner Connections

Partner Connections May 2018

Partner Connections FFA stand

Welcome to the May edition of Partner Connections.

We begin this edition profiling the Partners involved in Fine Food Melbourne trade show in September.

We welcome several new Partners including Van Diemens Land Creamery, Robyn Wilson Training Company, Kettering Quail, Tasplan Super, Edge Radio 99.3FM, Lobster Shack Tasmania and The Taste of Tasmania

25 June 2018, Partner Connections

Partner Connections April 2018

Edition 193_BTSurvey

Welcome to the April edition of Partner Connections.

We begin this edition with the annual health check of Tasmania’s brand and finds the state in ‘great shape’.

We welcome several new Partners including Boks Bacon, Dial Your Meal and Cultivate Productions.

28 April 2018, Brand Tasmania

Partner Connections March 2018

Partner Connections March 2018

Welcome to the March edition of Partner Connections.

With the days getting colder it's time to put on the winter woollies! We profile Smitten Merino, proudly making woollen garments in Tasmania. We welcome several new Partners share with you some new videos profiling recent visits to King Island by our Brand Ambassadors. 

29 March 2018, Brand Tasmania

Partner Connections February 2018

Partner Connections February 2018 Whisky Glass

Welcome to the February edition of Partner Connections.

We congratulate several Tasmanian distilleries for winning medals at the World Whisky awards and welcome several new Partners.

We also report on recent visits to the state by our Brand Ambassadors.

28 February 2018, Brand Tasmania

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Elly's Gourmet Confectionery

Elly's Gourmet Confectionery is handmade in Tasmania, offering mouth watering innovative confectionery; all gluten free and made from premium, natural ingredients sourced in Tasmania.

Elly's Gourmet Confectionery began 5 years ago with the owner and one staff member in a small kitchen, with a vision to provide unique, high quality confectionery to both the local and tourist markets. It has grown substantially, with great support from local retailers, major hotel operators and tourism based businesses around the state.

Elly's now employs eight staff members and supplies retailers in Victoria and Queensland.

Elly's has a permanent stall at Salamanca Market each and every Saturday, and at the Artists Market at Hobart Ports Cruise Terminal during the season.

Ninety percent of raw ingredients are sourced from Tasmanian businesses, and we focus on opportunities to reduce environmental impacts from our processes.

Elly’s Gourmet Confectionery is investing in expanding the production area, providing better amenities for staff and hoping to expand to other markets interstate and overseas.

Contact name Sophie Creek
Phone 0403 682 214
Email ellysgourmet@bigpond.com
Website www.ellys.com.au
Categories: Food and beverage

All Round Guide

We are a dedicated personal services business that offers guided trout fishing tours in Tasmania. We cater for beginners to fly fishing all the way through to the most experienced angler new to our fishery. 

Based in Launceston Tasmania, we are blessed with some great rivers, meadow streams, mountain rivulets and creeks as well as some fantastic lakes and lagoons. And only a short drive away is our highland plateau, housing an over abundance of lakes and tarns, ripe for fishing. We are passionate about people and the environment, especially in Tasmania and our fishery.

And whilst fly fishing for trout is our passion, coaching and mentoring individuals in both a business or personal setting makes up our “bread and butter” activities. We are certified in using the principals of Neuro Linguistic Programming to help people develop in the areas of interest to them, removing road blocks to success and implementing smart goals for the future… Guiding all round!

Email scotty.f.murphy@gmail.com
Website allroundguide.com.au
Categories: Tourism

Nita Education

Nita Education provides Tasmanian Aboriginal cultural experiences to all schools and businesses across Southern Tasmania.

We have a long history of working closely with Tasmanian schools, TAFE Tasmania, childcare centres, numerous government organisations, and private businesses.

We deliver high level Cultural Awareness and informative and enjoyable experiences, tailored to your needs.

Our aim is to be:

  • Known for high quality services
  • Known for strengthening our community
  • Known for strong culture

Vision: Shaping the future, sharing our culture

Mission: Inspire connection to our 50,000 year old culture. Encourage young palawa/pakana to embrace their culture.

Phone 0439 002 135
Email trish@nita.education
Website www.nita.education
Categories: Education, Tourism

Mallavale Farm

Located in beautiful Boat Harbour, Mallavale Farm is a 30 acre site growing medicinal poppies and grazing cattle with holiday accommodation (Orchard Cottage), a wonderful homestead, wedding venues, a vineyard, incredible gardens, photography sites and movie sets.

This spectacular property and small farm, perched above one of Australia’s best beaches on Tasmania’s pristine North-West Coast will take your breath away. Mallavale Farm offers a rambling beautiful farmhouse, thirty acres of fertile ‘drought-proof’ farmland, extensive infrastructure, a self-contained garden cottage, a vineyard, orchards, a popular show-garden often utilised for weddings and the absolute best views of Bass Strait anywhere, viewed through an avenue of century-old elm trees — all this and the white sands and vibrant community of Boat Harbour Beach literally on your doorstep.

Phone 0409 308 207
Email rrstendrup@bigpond.com
Website www.mallavalefarm.com
Categories: Agriculture, Tourism

Hilltop Cottages

Hilltop Cottages are pet-friendly self-contained accommodation on the northwest coast of Tasmania.

Hilltop Cottages are nestled in a secluded bush only 500 metres from the town of Railton, Town of Topiary.

We offer two accommodation types: Wisteria Country Cottage (up to 5 guests) and Wisteria Cosy Cabin (up to 2 guests). 

Phone 0448 101 735
Email hilltopcottagestas@gmail.com
Website www.facebook.com/hilltopcottagestasmania
Categories: Tourism

Fifth Estate Co.

Makers of Tasmanian Beeswax based hair products.

Fifth Estate Co. is a Tasmanian Men's hair styling business - founded in 2017 by two Tasmanian guys who wanted a premium local offering.

We have developed a range of premium hair care products that are beeswax based which is a natural alternative to hair gel.

Our products are now stocked in 16 different venues across Tasmania (primarily hair salons and premium gift shops/hotels).

We are very proud of both our Tasmanian roots and also of using Tasmanian beeswax as our base product. We ship and are available online to customers outside of Tasmania.

Contact name William Coats
Phone 0413 304 699
Email william@fifthestateco.com
Website www.fifthestateco.com
Categories: Manufacturing

Wild Pepper Isle

Tasmanian Pepperberry growers/harvesters and makers of boutique award winning produce using Tasmanian and Australian native foods

We are a vertically integrated Tasmanian business that sees the growing, harvesting, preparing and value adding of Tasmanian Pepperberry and Pepperberry products.

Tasmanian Pepperberry, also known as Mountain Pepper, Bush Pepper or Native pepper, is making a stir in the culinary world. This rare spice is valued by chefs for its sweet fruity flavour, fresh spicy aroma and playful lingering heat. But they are also increasingly recognised for their superior nutritional qualities and versatility of use.

Our Pepperberries are grown from carefully selected cutting taken from plants showing superior quality, full fruity flavours and intense heat. We hand pick our fruit to ensure the ripest, best quality berries are used.

Where possible, our ingredients are hand picked and sustainably sourced from Tasmania. Apart from our Tasmanian Pepperberries, we hand pick our quince, crab apples, lemons, rose hips, blackberry and other ingredients locally through our Taz Urban Harvest Project. We ensure these fruit are grown organically and select only the best quality fruit.

Contact name Corinne Ooms
Phone 0457 531 559
Email info@wildpepperisle.com.au
Website www.wildpepperisle.com.au
Categories: Agriculture, Food and beverage

Big Bite Dutch Treats

The best stroopwafels and traditional Dutch treats.

We are a small Dutch artisan bakery trading from markets and events around Tasmania and online. We bake fresh-made stroopwafels (Dutch syrup waffles) on site! Other Dutch treats include speculaas, stroopkoeken, Dutch apple pie and much more. Everything is fresh baked without the use of premixes with Tasmanian ingredients where possible.

Contact name Richard and Melanie Smit
Phone 0498 227 963
Email bigbitedutchtreats@gmail.com
Website bigbitedutchtreats.com.au
Categories: Food and beverage

Süd Polaire

Antarctic dry Tasmanian spirit

Our spirit is formed by the nature of our environment; an archetypal wilderness of mountain, mist and cloud forest at the edge of the world. It is balanced by pristine Tasmanian rainwater swept across a vast expanse of Southern Ocean from Antarctica; the coldest, driest, windiest place on earth.

Süd Polaire gin is micro batch distilled and bottled by hand in Tasmania. Only the purest hearts of superbly smooth, triple distilled wine spirit make this an excellent martini gin. Vapour infused with ten organic botanicals including aromatic juniper, fresh hand-cut lemon and grapefruit peel, Southern Ocean kombu, local mountain pepperberries and leaves. Every Süd Polaire is uniquely batch and bottle numbered. Transcendent flavour, glacial cut, bracing Antarctic dry gin. Tasting experiences and distillery sales at Institut Polaire.

Contact name Louise Radman
Phone 0432 925 895
Email spirit@sudpolaire.com
Website www.sudpolaire.com
Categories: Food and beverage

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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