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Partner connections

Brand Tasmania is at its most effective when Partners work collaboratively with us to champion the State’s place-of-origin brand. The monthly publication Partner Connections serves to link Brand Tasmania with its Partners and Partners with each other. This newsletter introduces new Partners and emerging sectors, as well as profiling existing Partners who have achieved success. Where appropriate, we encourage Partners to consider other Tasmanian-based businesses when buying goods or services. View a listing of Partners by sector.

Let’s make history together!

Edition 199_FineFoods

What do you want from the new Brand Tasmania? We would love to hear your thoughts as we make history together. 

6 May 2019

Partner Connections March 2019

Partner Connections March 2019 Mike Grainger

Welcome to the March edition of Partner Connections.

Today was a momentous day for Tasmania with the Premier’s announcement of the Board for the new Brand Tasmania.

We also look forward with the new chairman’s vision.

1 April 2019, Partner Connections

‘Business as usual’ for Brand Tasmania Partners

Partner Connections Jan 2019 Tasmania logo

As Brand Tasmania transitions to a new statutory authority the message to our partners is: ‘It’s business as usual’.

The new entity – which includes a new board – is scheduled to be operational by late March.

“This is an exciting era for Tasmania’s brand, and from our partners’ point of view we expect the process to be a seamless transition,” Brand Tasmania Executive Director, Robert Heazlewood explained.

30 January 2019

Views sought on GMO-free status

Leatherwood tree with bee

Brand Tasmania Partners are being urged to have their say on what our GMO-free status means for Tasmania’s brand. Read more

19 December 2018, Partner Connections

March target for new-look Brand Tasmania

Brand Tasmania Annual Report 2017 - 18

Now that the final stage of the legislative process has been completed, expect a ‘turbo charged’ Brand Tasmania to be up and running by the end of March. 

19 December 2018, Partner Connections

Parliament passes Brand Tasmania Bill

History has been created. The Brand Tasmania Bill was passed with strong tri-partisan support, so, Brand Tasmania is now a Statutory Authority. This is an Australian first, and the start of an exciting era, with Premier Will Hodgman saying: “The passage of the Brand Tasmania Bill 2018 through Parliament marks a major point for one of our most important and valuable assets, our brand. The Bill establishes the new statutory authority, Brand Tasmania, which, with more resources and capacity, will have a stronger ability to promote and protect our brand, and ensure Tasmania continues to stand out from the pack.” The Premier added that his Government is committed to expanding international markets to assist local businesses in exporting their world-class goods and services globally: “This is an exciting time for our State, and the Government is committed to promoting Tasmania to the world, to open up new markets, support local business, and create even more local jobs.” Brand Tasmania Executive Director, Robert Heazlewood, is thrilled that all three Tasmanian political parties enthusiastically supported the new statutory authority. He said across-the-board agreement shows that this is the right move to take Tasmania’s precious brand into the future: "It builds on the work of a small team who did an amazing job with limited resources, and the plan is to move forward developing new partnerships while strengthening existing relationships." It is also history in the making. Tasmania is the first Australian state or territory to have a statutory authority devoted to its brand, and only the second in the world.

7 December 2018, Edition 201

Partner Connections November 2018

Edition 200_GarthWigston

The Tasmanian Export Awards have just celebrated their 25th anniversary, and a local company that makes only one product – a fishing lure that has reached cult status across the globe – has been there from the very start.

They may be small, but Wigston’s Lures is a big Tasmanian export success story: and they have the awards to prove it. 

29 November 2018

Partner Connections October 2018

Partner connections October 2

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.

And, our Brand Tasmania Partners, are amongst those who stand to benefit the most. 

26 October 2018

Brand Tasmania ready for new role

A new era for Brand Tasmania. Legislation introduced into State Parliament yesterday will transform the Brand Tasmania Council into a statutory authority. This gives it greater surety and resources – including funding and staffing – to further build on more than 20 years of vital work. Brand Tasmania Executive Director, Robert Heazlewood, explained: “By evolving into a statutory authority, it ensures that Brand Tasmania continues to go from strength to strength. Our Brand is one of our greatest assets, and this timely change means the benefits that derive from such a strong, and unique brand, will be further protected and enhanced as we go forward.” The transition to a statutory authority has been the result of extensive collaboration between the Brand Tasmania Council and the Department of Premier and Cabinet. As Mr Heazlewood elaborated: “We are delivering on the Premier’s promise to evolve Brand Tasmania into a sustainable position, which would allow greater cooperation between the private and public sector.” Brand Tasmania was set up more than 20 years ago as a place-of-origin marketing initiative by a group of local exporters. Since that time, it has played a leading role in growing Tasmania’s brand into one that is the envy of the world. Or, as Premier Will Hodgman said when he announced the transition last year: “Through a new statutory authority we will turn up the spotlight that’s already shining on our people, places and produce, which are the best in the world. This will give us a louder and clearer sales pitch that all Tasmanians can use.”

14 October 2018, Edition 199

Partner Connections July 2018

Dr Peat Leith talking with grower

Welcome to the July edition of Partner Connections.

We begin this edition by encouraging Partners in the agriculture sector to have their voices heard and help shape Tasmania’s agrifood future by completing the TasAgFuture survey.

We welcome several new Partners and share with you some new videos profiling Stefano Lubiana and 131-year-old Maylands Lodge.


25 July 2018, Partner Connections

Latest partners

Listed below are businesses recently approved as Brand Tasmania Partners. We encourage you to familiarise yourself with each of these businesses.

Return to Sender Lodge

Group accommodation provider for mountain bikers exploring Derby and beyond.

Located in the heart for Derby, home to Tasmania's world renowned Blue Derby Mountain Bike Trails, the Return to Sender Lodge provides affordable accommodation tailored to mountain bikers and their families. The Lodge is equipped with a MTB workshop and storage for bikes as well as all the facilities riders need to enjoy their stay. The business is fully accredited with the TICT, Eco Certification and is also certified Bike Friendly.

Contact name Nigel Reeves
Phone 0408 005 429
Email ntreeves@gmail.com
Categories: Tourism

The Tea Equation

Our tea range showcases the best of Tasmanian grown tea and herbs.

We are a Launceston based tea company and use the finest organic, pesticide-free and wild foraged herbs for our tea blends. We believe in the power of tea, to provide not only a delicious cuppa but to support your lifestyle, health and wellbeing. We are here to help you find the perfect formula, whether you are looking for an energising black tea, a sleep-enhancing herbal tisane or simply an out of this world taste experience we have the answer for you.

You + Tea = Bliss

Contact name Bryony Sumner
Phone 0434371032
Email bryony@theteaequation.com
Website theteaequation.com
Categories: Food and beverage


RedMint Steel is incorporated as an Australian proprietary limited company (Pty Ltd). Our business comprises trading and project management divisions.

RedMint Steel’s mission is to deliver tailored-solutions that are efficient, cost-effective, safe and environmentally friendly. Its vision is to be a one-stop business solution that provides exceptional services to each customer, regardless of project or organisational size or its importance.
Trading division mainly trades steels and its accessories local and international; while project management division focuses on the provision of operational, project management, and/or, consulting service. We have a professional, consistent, committing, and passionate team that has over 10 years’ experience in products sourcing, contract administration, project sales and management, finance support, office administration, sales administration and coordination.

Generally we source products from Tasmania and cities across Australia, Singapore, other Asian and Southeast Asian countries, Spain, Italy, and other European approved mills. Sourcing origin will depend on customers or end-users’ requirement, especially if some projects require certain grade and material properties. We can also source local and international accepted-standards testing service to fulfill projects requirement.

RedMint Steel’s main objective is to assist local and worldwide companies in the contract and project management process with the goal of maximising and optimising companies’ available resources. This is particularly for mining, oil and gas, fabrication and engineering, floating production storage and offloading (FPSO) vessels, construction and building products, hardware and heavy machinery, as well as other steel trading companies.

Contact name RedMint Steel Info & Sales Team
Phone 0431096870
Email info@redmintsteel.com.au
Website www.redminsteel.com.au
Categories: Energy, Infrastructure, Minerals and mining, Services

Tim Squires Design

Tim Squires is a Tasmanian artist, illustrator and graphic designer who is currently freelancing in Hobart.

Tim Squires offers visual communication services in graphic design, website design, illustration and fine art. He is a highly experienced creative professional with skills in print and digital publishing, newspaper, magazine and book production, and general graphic design. He is also an accomplished Tasmanian wildlife artist, and the published illustrator of Animals of Tasmania: Wildlife of An Incredible Island (Bryant and Squires, 2009). He is a featured artist in the Cradle Mountain Wilderness Gallery's Tiger Room, and sells limited edition prints of his distinctive Tasmanian wildlife artwork from his website at www.timsquires.com.au

Contact name Tim Squires
Phone 0418283632
Email tim@timsquires.com.au
Website www.timsquires.com.au
Categories: Arts, Information and communications technology, Media and entertainment

Embalm Skincare

A natural, hypo-allergenic skincare range designed for women with sensitive skin

The value of preserving our youth, our precious genes, and our health is priceless.

Embalm Skincare was created to help women cultivate beautiful skin, and to preserve it in its best possible condition.

Renowned for their high levels of antioxidants and super nutrients, the Australian Botanicals in our range are second to none.

Founded by Mel Driver, a multi-award winning skincare formulator, Embalm Skincare is a natural, skin-loving hypo-allergenic skincare range designed for women with sensitive skin.

Mel experienced first hand how harmful synthetic products can be to someone's else and after she suffered a serve allergic reaction to hand sanitiser, has created a 100% honest and transparent skincare range so that women who use the range know and can trust what they are putting on their skin.

Contact name Mel Driver
Phone 0408370553
Email mel@embalmskincare.com.au
Website www.embalmskincare.com.au
Categories: Manufacturing, Services

MACq 01 Hotel

Australia's first storytelling hotel on Hobart's waterfront, sharing the stories of those who shaped the Tasmanian culture and spirit in a setting of informal luxury.

Crowned as Australia’s Best Deluxe Hotel in 2018, MACq 01 is one of Hobart’s most unique luxury hotels. Positioned right on the wharf of Hobart’s iconic waterfront, MACq 01 hotel is the nation’s first storytelling hotel. Through its design, furnishings and artefacts, each luxurious room tells a story of one of 114 colourful Tasmanian characters who have influenced the evolution of the Tasmanian culture, ranging from native people to explorers, inventors, convicts, villains and heroes. Daily storytelling tours are conducted from the team of storytellers, and the precinct buzzes with unique bars and restaurants that gaze over Hobart's most majestic view.

Contact name Susie Cretan
Phone 0362107600
Email hello@macq01.com.au
Website www.macq01.com.au
Categories: Tourism

Craft My Life

Greta, founder of Craft My Life and TAS ROCKS, believes in inspiring creativity everyday in the lives of Tasmanian kids or anyone interested worldwide.

We can be found providing fun, crafty workshops at large events eg. The Taste of Tasmania & Festivale, childcare establishments, schools, markets and parties. As a maker, Greta knows how hard it is to market yourself to be successful. We have a "Handmade in Tasmania" category too to promote local talent.
TAS ROCKS encourages inclusion through creativity and outdoor play. Best of all it gets kids off devices, but keeps them interested on Facebook with their parents to share a common interest with other members. 

Craft My Life supplies rock painting kits worldwide. We are working on video tutorials. demonstrating how to make fun things and genuine crafts.

Contact name Greta John
Phone +61367770338
Email greta@craftmylife.com.au
Website www.craftmylife.com.au
Categories: Arts, Services


Ideasbanq is a small creative production agency based in Launceston, Tasmania.

We love big ideas, engaging content and seeing our clients succeed. ​We know that everyone has a story to tell. With over 300 films and TV commercials in the can, Ideasbanq has experience, understanding and ideas to tell stories in new and fresh ways.

Contact name Tim Boric
Phone 0419177330
Email tim@ideasbanq.com.au
Website www.ideasbanq.com.au
Categories: Media and entertainment

Tasmanian Tasting Trays & Riverside/Fireside Picnics

Bringing together the very best of Tasmania’s fresh, local and award winning produce to deliver you a premium gourmet tasting platter in one simple, convenient tray! Bespoke Riverside & Fireside Picnics available.

At Tasmanian Tasting Trays, we have brought together the very best of Tasmania's fresh, local and award winning produce, to deliver you a premium gourmet tasting platter in one simple, convenient tray.

The products in your tray are produced locally in Tasmania, in the beautiful Meander Valley, and packaged with environmentally friendly, biodegradable cutlery and tray.

Relax and enjoy your Tasmanian Tasting Tray, waiting for you in a bespoke picnic hamper in picturesque location, Riverside on the banks of the Meander River, or at a cosy Fireside table at Found In Earth Floristry, Deloraine.

Perfect for romantic occasions, picnics with family and friends, or just because you love a good platter of premium quality Tasmanian produce!

Contact name Emily Dowling
Phone +61409811956
Email tasmaniantastingtrays@outlook.com
Website www.tasmaniantastingtrays.com
Categories: Food and beverage

Nicky River

Nicky River is a sheepskin products and footwear manufacturing business.

Our current business Salamanca UGGs (site 206 ) has been operating at the Salamanca market for the last 6 years selling UGG boots. We are now producing Tasmanian made products making a selection of sheepskin products for sale at Salamanca Market and moving through to various outlets state wide. Our UGG boot brand name is "Nicky River"

Contact name Brett and Christine Kinnear
Phone 0362950397
Email nichollsrivulet@gmail.com
Categories: Textile, clothing and footwear

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by Brand Tasmania © 2014–2019

Brand Tasmania

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