It’s different in Tasmania.
And in today’s globalised world, as places feel more and more alike, we have an opportunity to share what makes Tasmania unique to attract talent, investment, trade and visitors to our State. We have an opportunity to bring more value to everything Tasmanian.
The best, most enduring, and most productive place brands are about people. It’s a cultural expression. That’s why last year we interviewed Tasmanians across these islands to get past superlatives and clichés, to understand what makes this place and its people unique.
What can only happen here? What are you most proud of? What drives you crazy? If you grew up here, what makes you stay – or inspired you to move back, if you’d left and returned? If you’re a new Tasmanian, what made you choose this place?
What we heard was powerful, compelling and consistent.
We’re using these stories to build an evolved expression of what makes Tasmania so special. An expression that involves every one of you – our partners and friends. You are the brand. We hope you'll join us over the coming weeks, months and years to bring it to life.