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Meet our Brand Tasmania Council Members

Council members, who volunteer their time, include leaders of the private sector and representatives of the Department of State Growth and the Arts and the Department of Primary Industries, Water and the Environment. The council collaborates with leaders in various industry sectors and its members are inspired by Tasmania's rich natural and cultural heritage, as well as the resourcefulness, vision and creativity of the Tasmanian people.

Michael Grainger – Chair

Managing Director, Liferaft Systems Australia Pty Ltd
(03) 6273 9277
michael.grainger@brandtasmania.com

Michael Grainger was elected Chair of the Brand Tasmania Council in 2009. A former international yachtsman, Mr Grainger has dedicated nearly 20 years to building Tasmania’s world leadership in the manufacture and international marketing of marine evacuation systems and large-capacity liferafts for commercial and military use. He represents the marine engineering sector and is widely connected locally and internationally through board memberships.

Allanah Dopson – Deputy Chair

Director, Handmark
(03) 6223 7895
info@handmarkgallery.com

Allanah Dopson, Proprietor and Director of the Handmark Galleries in Salamanca Place and Evandale, represents the State’s vibrant Arts sector. Ms Dopson, who has served on the boards of the Design Centre in Launceston and the National Portrait Gallery in Canberra, is widely respected in the State’s Arts community. She joined the council in 2010 and brings wide experience in public sector Arts administration, as well as hands-on commercial expertise to her role.

Darren Alexander

Chief Executive Officer, Autech
(03) 6334 2464
darren@autech.com.au

The founder and CEO of Autech Software & Design, Darren Alexander represents the Information & Communications Technology sector. As well as running one of the State’s most successful export-focused ICT businesses, Mr Alexander is a member of the NBN Tasmania board and the Tasmania ICT Committee. He was the 2007 winner of the G’day USA Innovation Shoot-out in Los Angeles. Mr Alexander was the driving force behind northern Tasmania’s 5 Days of Innovation Festival in 2010 and contributes enthusiastically to the State’s corporate life.

Mark Bowles

General Manager Client Services, Department of State Growth
(03) 6165 5177
Mark.Bowles@stategrowth.tas.gov.au

Mark Bowles leads a unit responsible for helping grow Tasmanian businesses and industries through client engagement. Mr Bowles was formerly General Manager of the Department of State Growth’s Trade and International Relations team, Chief Economist of the Tasmanian Chamber of Commerce and Industry, and has also worked in corporate finance, consulting and international marketing.

Glenn Britton

Managing Director, Britton Timbers
(03) 6452 2522
glenn@brittontimbers.com.au

Glenn Britton represents the Forestry and Timber sector on the council. Mr Britton has moved his enterprise down the value-adding chain and is proud to be a third-generation manager of blackwood forests in the north-west that were first harvested by his grandfather and have been managed so carefully that environmental activists regard them as having high conservation value today. He helped represent the industry in the forest peace process of 2010-12.

Bernard Dwyer

Chief Executive Officer, TT Line
(03) 6421 7209
bdwyer@spiritoftasmania.com.au

Bernard Dwyer has significant experience in the Tasmanian tourism sector, having worked for the past 14 years in various senior management positions with the Federal Group, including nearly nine years as its Director of Tourism. Mr Dwyer oversaw the development of the Saffire property and assisted in developing the Federal Group’s tourism portfolio under the nationally awarded Pure Tasmania brand. TT Line has flourished since his appointment and his experience in senior tourism and general management roles is extremely beneficial to the Brand Tasmania Council.

Kim Evans

Secretary, Department State Growth
(03) 6165 5252
Kim.Evans@stategrowth.tas.gov.au

Kim Evans is the Secretary of the Department of State Growth, making him one of the busiest executives in Tasmania’s state service. Mr Evans provides a link between his department and the activities of the council.

Nick Haddow

Proprietor, Bruny Island Cheese
(03) 6260 6353
nickhaddow@brunyislandcheese.com.au

Nick Haddow established Bruny Island Cheese in 2003 and produces a range of acclaimed artisan-style cheeses from cow and goat milk. His business, incorporating a sourdough bakery, cafe and retail outlet, has become a favourite stop for food writers being shown around the island. Mr Haddow represents the State’s exciting food sector.

Robert Pennicott

Managing Director, Pennicott Wilderness Journeys
(03) 6234 4270
robert@pennicottjourneys.com.au

Mr Pennicott is the founder and Managing Director of Pennicott Wilderness Journeys, a multiple award-winning business that operates eco-cruises from Bruny Island and the Tasman Peninsula and internationally successful Seafood Seduction tours from the Hobart waterfront. Mr Pennicott, who was Tasmania’s Australian of the Year in 2011, established the respected Tasmanian Coast Conservation Fund which supports land care projects. He has circumnavigated Australia in an inflatable boat to raise $300,000 for the global fight against polio and has won numerous awards and accolades.

Louise Radman

Director, Domaine Simha and Radpublic
0432 925 895
louise@theradpublic.com

Louise Radman is a Director of Tasmanian wine company Domaine Simha and the founding director of Radpublic. With a career spanning 20 years in wine and luxury marketing, Ms Radman brings a wealth of experience in representing the State’s wine sector. A Len Evans scholar and a Roseworthy alumni, she is active on numerous boards and judging panels. Her specialties include brand identity, engagement, renegade and experiential marketing and public relations.

Tony Stacey

Company Director
(03) 6247 9995
astacey@red-tag.org

Tony Stacey, AM, is the Brand Tasmania Council’s longest-serving member. He was Managing Director at Blundstone’s in 1997 when a loose association of exporters recognised that a strong place-of-origin brand could deliver value to their businesses. Mr Stacey was the founding Chair when the independent Brand Tasmania Council was established in 1998 and has represented the Manufacturing sector’s interests for more than a decade. He is also active in the Arts scene and chairs the board of the Theatre Royal.

Robert Heazlewood

Executive Director
Brand Tasmania
PO Box 957 Sandy Bay 7006
Tasmania Australia
M: 0419 564 745
Robert.Heazlewood@brandtasmania.com

Robert Heazlewood, MBA, was the sole fulltime operating officer of Brand Tasmania for a decade until 2012. He brings entrepreneurial and individualistic flair to the council’s work, along with technical ability in electronic communications and as a cinematographer. His extensive connections within the business community and personal relationships with influential individuals have been critically important in extending the global reach of Tasmania’s brand.

Martin Turmine

Senior Manager
Brand Tasmania
PO Box 957 Sandy Bay 7006
Tasmania Australia
P: (03) 6165 5053
M: 0409 559 670
Martin.Turmine@brandtasmania.com

Martin Turmine, a marketing specialist with 25 years experience in both the public and private sectors, joined Brand Tasmania in 2012 as Senior Manager. Mr Turmine was seconded from the Department of Economic Development, Tourism and the Arts to work with the Executive Director. Mr Turmine’s commercial and marketing skills represented the most significant boost to Brand Tasmania resources in a decade.

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Facts about Tasmania

Tasmania

Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.

Tasmania

Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.

Geography

Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.

Geography

The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.

Geography

About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.

Climate

Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.

Climate

In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.

Population

The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.

Flora

Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.

Flora

Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.

Fauna

Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.

Fauna

The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.

Fauna

The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.

Economy

A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.

Economy

Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.

Economy

The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.

Economy

Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.

Economy

Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.

Economy

The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.

Economy

Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.

Economy

The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

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