Visit

Tasmania’s Stories

Tasmania’s story just keeps on unfolding. We try to keep pace by generating videos for the Brand Tasmania YouTube channel and written reports for our monthly electronic newsletter. We also receive a news feed on working days from Meltwater and make it available here to ensure you have every opportunity to stay informed about our extraordinary State.

Stories and videos can also be accessed through the various key economic sectors.

Tasmania's Stories Edition 183

Edition 183_Turnbull

Your May 2017 edition of Tasmania's Stories leads off with an historic opportunity for Tasmania to become an energy battery for the nation. 

Please enjoy your latest edition of Tasmania's Stories.

Robert Heazlewood
Executive Director, Brand Tasmania

23 May 2017, Edition 183

State poised to be ‘nation’s battery’

Edition 183_Turnbull and the Premier V2

Energy projects worth $3 billion will turn Tasmania into Australia’s battery in a vision unveiled by the Prime Minister, Malcolm Turnbull, in April.

1 May 2017, Edition 183

Grant builds hope at Mt Lyell

Edition 183_Mt_Lyell

Mt Lyell, the mine that once had a bigger budget than the State of Tasmania, could be producing copper again by late 2018.

1 May 2017, Edition 183

Can Urchinomics save our seabed?

Edition 183 Dr John Keane from IMAS measures long-spined urchins

Technology developed in Norway and Japan could help Tasmanians cope with – and profit from – the destructive invasion of long spined sea urchins (Centrostephanus).

1 May 2017, Edition 183

Weather shrinks 2017 vintage

Edition 183_Moores_Hill

Tasmania's 2017 vintage will take a significant hit following unkind weather in the lead-up to the picking season.

1 May 2017, Edition 183

High-end market loves Hydrowood

Edition 183_Hydrowood_Salvage

Innovative business Hydrowood — and the government decision-makers who backed it — have struck an unusual jackpot in Tasmania's manmade lakes.

1 May 2017, Edition 183

Fico serves Campania with Love

Edition 183_Rossi

Hobart culinary couple, Federica Andrisani and Oskar Rossi, have become the first Tasmanian chefs invited to participate in the Melbourne Food and Wine Festival.

1 May 2017, Edition 183

UTAS alumni show design ‘clout’

Edition 183_Designers

A leading house-design website has suggested the emergence of a Tasmanian craftsmanship brand value similar to that of Denmark.

1 May 2017, Edition 183

Tasmania’s Stories Edition 182

Edition 182 word cloud web

19 April 2017, Edition 182

Tasmania’s Stories Edition 181

Edition 181_Three Capes Walk_Courtesy Tasmanian Parks and Wildlife

Your March newsletter leads off with another strong national awards showing by our tourism operators. 

Please enjoy your March edition of Tasmania's Stories.

23 March 2017, Edition 181

Tasmanian news of the day from around the world

Global news monitoring business, Meltwater, trawls through the world’s online news sites every working day to deliver relevant reports to Brand Tasmania

The Kettering Incident's Vicki Madden talks season 2, the Logies and filming in Tasmania

The Kettering Incident's Vicki Madden talks season 2, the Logies and filming in Tasmania. Even before taking out...

Incident's Vicki Madden talks season 2, the Logies and filming in Tasmania. Even before taking out two categories at the Logie Awards last…

2 May 2017, The Examiner (Licensed by Copyright Agency)

Don’t look down! The heartstopping moment a daredevil highliner walks 400m above jagged rocks as he crosses between two cliffs in Tasmania

Dizzying photographs show daredevil Lukas Irmler scale a wire 400m above water in Cape Pillar, Tasmania The snapshots were taken by...

1 May 2017, Thisismoney.co.uk

Hemp window broadens for Tassie farmers

The potential for hemp products has opened with a change in classification for the plant last week. A huge step...

been 19 years since hemp was trialled as an agricultural product in Tasmania. Hemp production in Tasmania has doubled in the past year from…

1 May 2017, The Examiner (Licensed by Copyright Agency)

Willie Smith’s readies Mid-Winter Festival

Mt Wellington / kunanyi Summit, Monday 1st May, 6:30 am: Tasmania’s Huon Valley is preparing to again transform into a mesmerising, magical...

. The Huon Valley Mid-Winter Festival is on July 14-16 Tasmania’s famous produce, wine, and cider will be on offer during the event, which…

1 May 2017, Australian Brews News

Australian Organic Market Report 2017 shows opportunity for Tasmania organic producers

By 2018, Australia's organic market is projected to be worth $2 billion. Tasmania’s organic producers are ideally...

the most purchased food. Chairman of Australian Organic Ltd Andrew Monk said Tasmania’s strongest organic opportunities were in specialised…

30 April 2017, The Examiner (Licensed by Copyright Agency)

Inaugural Farmgate Festival launched

Farmgate Festival will give visitors a behind-the-scenes experience of local produce. Agricultural businesses in...

, Muddy Creek Apples, Langdale Farm Pork and Honey Tasmania. State government via Events Tasmania has provided three years worth of “seed…

30 April 2017, The Advocate (Licensed by Copyright Agency)

UTAS collections on display for Treasures exhibition

The University of Tasmania has some special treasures hidden away, and they've brought them out for show. Treasure...

story of contraception and how that has affected parenting within Tasmania; those books will contribute towards that story because all of…

29 April 2017, The Examiner (Licensed by Copyright Agency)

Jason and John White win sixth Targa Tasmania title

Jason White claims his sixth Targa Tasmania win after coming home 34 seconds ahead of the competition. White wins...

of the competition. White wins sixth Targa Tasmania | photos, video of Targa Tasmania 2017 official finish Devonport local Jason White…

29 April 2017, The Examiner (Licensed by Copyright Agency)

Blue Derby Pods Ride launches | Photos, video

Have you ever wanted to feel like you're sleeping among the trees? Unique Blue Derby ride launches | Photos, video...

bike adventure, unique accommodation, and premium Tasmanian food and wine. “Tasmania is becoming increasingly recognised across the world…

29 April 2017, The Examiner (Licensed by Copyright Agency)

Medical researcher’s contribution to education gains international praise

A University of Tasmania researcher has received international recognition for his efforts in medical education. Professor Richard Hays,...

, primarily on assessment, curriculum design and educational quality assurance. His research includes curriculum and assessment practices…

26 April 2017, University of Tasmania

Join us

Become an eFriend

Join our mailing list

Join our eFriends mailing list and once a month we will keep you up-to-date with the news that’s flowing in our state. You could win a prize in our monthly competition. 

Brand Partnership

Are you a Tasmanian business or operator? Join us in raising the profile, quality and value of Tasmania’s products.

Apply online

Facts about Tasmania

Tasmania

Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.

Tasmania

Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012-13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.

Geography

Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.

Geography

The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island's land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.

Geography

About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.

Climate

Twice named 'Best Temperate Island in the World' by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.

Climate

In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.

Population

The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of Mt Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania's highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.

Flora

Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.

Flora

Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King's holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.

Fauna

Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.

Fauna

The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.

Fauna

The Tasmanian tiger, or thylacine, was Australia's largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania's predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.

Economy

A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.

Economy

Tasmanians produce winches and windlasses for some of the world's biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.

Economy

The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.

Economy

Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.

Economy

Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.

Economy

The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.

Economy

Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.

Economy

The industries in Tasmania which made the greatest contribution to the state's gross product in 2010-11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

Become an eFriend

Close

Join our eFriends mailing list and once a month we will keep you up-to-date with the news that’s flowing in our state. You could win a prize in our monthly competition.

I’ve already subscribed