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Tasmania’s Stories

Tasmania’s story just keeps on unfolding. We try to keep pace by generating videos for the Brand Tasmania YouTube channel and written reports for our monthly electronic newsletter. We also receive a news feed on working days from Meltwater and make it available here to ensure you have every opportunity to stay informed about our extraordinary State.

Stories and videos can also be accessed through the various key economic sectors.

Tasmania's Stories Edition 201

Edition 201_TasKanga

Our final newsletter for the year kicks off on the footy field, as Tasmania’s first AFL team prepares for its historic curtain-raiser match. Thank you all for your continued support throughout 2018, and we wish you, and your families, a wonderful Christmas and New Year.

16 December 2018, Edition 201

What a year!

Edition 201_Arras

It’s been a great year for Tasmania. David Attenborough showcased our stunning island to a global audience of millions, a deal was struck for new Bass Strait ferries, while our whisky and wine shone on the world stage… and that’s just the start.

11 December 2018, Edition 201

Antique royalty lands in Hobart

Edition 201_MarkLeslie

Perth ‘antique royalty’ – Leslie Lauder and Mark Howard – packed up their thriving business, which was four decades in the making, and moved across the country to Tasmania

11 December 2018, Edition 201

‘Tasting’ a whisky world record

Edition 201_SteveKons

A treat is on the way for connoisseurs of the golden tipple, with the world’s largest whisky tasting room, planned for Tasmania’s north west.

11 December 2018, Edition 201

Little dinghy with a big heart

Edition 201_Vanessa

An old clinker dinghy, abandoned in a shed and restored by inmates at Risdon Prison, will be a star attraction at the upcoming Australian Wooden Boat Festival. It is also a special tribute to the late Tasmanian politician, Dr Vanessa Goodwin.

11 December 2018, Edition 201

‘Berry’ Christmas

Edition 201_EmmaKate

It promises to be a very ‘berry’ Christmas, as one of Tasmania’s favourite festive treats explodes in popularity.

11 December 2018, Edition 201

Festive fun begins with birthday bash

Edition 201_TasteOfTas

Tasmania is gearing up for a summer of festivities, spear-headed by an iconic event which is ready to celebrate a milestone birthday – with a new look.

11 December 2018, Edition 201

Tassie Kangaroos bounce into history

Edition 201_TasKanga

No Christmas rest for the stars of Tasmania’s first AFL team – The North Melbourne Tassie Kangaroos – with training in full swing as they get ready to create history in the New Year.

10 December 2018, Edition 201

Tasmania's Stories Edition 200

Edition 200_KateAndAlex

Tasmania's stunning seafood was on the menu when one of the world’s most famous chefs, Alex Atala, came to visit. Please enjoy your November newsletter.

19 November 2018, Edition 200

Partner Connections October 2018

Partner connections October 2

Legislation to transform Brand Tasmania into a new, independent, Statutory Authority, is now before State Parliament.

And, our Brand Tasmania Partners, are amongst those who stand to benefit the most. 

26 October 2018

Tasmanian news of the day from around the world

Global news monitoring business, Meltwater, trawls through the world’s online news sites every working day to deliver relevant reports to Brand Tasmania

7 things you never knew about Tasmania – and why it’s worth a visit

From featuring the world’s longest single-span chairlift to hosting an annual Nude Solstice Swim, here are 7 experiences in Tasmania that...

… Just as Margaret River is renowned for its boutique size wine producers, Tasmania is famous for its whiskey distilleries. They even…

27 March 2018, FirstClasse

Rosehaven relocates

FILMING for the second season of the ABC-TV comedy series Rosehaven has started in recent weeks but the location of the show's main set has...

be in Oatlands. Producers have announced that the show will be filmed "in and around Hobart and the Huon Valley". It is understood that a…

19 June 2017, New Norfolk NEWS

Hobart: It's DARK, it's MOFO

It's winter in Tasmania and the harvest is performance art garnished with Goth.

16 June 2017, Crikey Blogs

VIDEO: 2017 Targa Tasmania: Modern Highlights

Watch highlights from the Modern classes in the 2017 Targa Tasmania: Click here for Speedcafe.com’s report on the final day of this year’s...

VIDEO: 2017 Targa Tasmania: Modern Highlights…

13 June 2017, Speedcafe.com

Queen's birthday: Aboriginal elder 'from humble beginnings' among Tasmania's honourees

An Aboriginal Elder who has spent 45 years working to improve access to education for Indigenous Tasmanians has topped the state's list of...

(AM) has been recognised for her service to music education. She was nominated by the Tasmanian Music Teachers Association. "I've been…

12 June 2017, ABC News

EVENTS DIARY: WHAT TO DO IN AUSTRALIA THIS WINTER 2017

From the nation’s most talked-about art prize to a communal ‘exorcism’ by torchlight, Australia comes alive with unforgettable experiences...

shelter in a cosy cinema can attend a cutting-edge film festival. Meanwhile, in Tasmania, you can embrace the winter weather at Australia’s…

9 June 2017, Australia

Don’t look down! The heartstopping moment a daredevil highliner walks 400m above jagged rocks as he crosses between two cliffs in Tasmania

Dizzying photographs show daredevil Lukas Irmler scale a wire 400m above water in Cape Pillar, Tasmania The snapshots were taken by...

1 May 2017, Thisismoney.co.uk

Willie Smith’s readies Mid-Winter Festival

Mt Wellington / kunanyi Summit, Monday 1st May, 6:30 am: Tasmania’s Huon Valley is preparing to again transform into a mesmerising, magical...

. The Huon Valley Mid-Winter Festival is on July 14-16 Tasmania’s famous produce, wine, and cider will be on offer during the event, which…

1 May 2017, Australian Brews News

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Facts about Tasmania

Tasmania

Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.

Tasmania

Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.

Geography

Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.

Geography

The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.

Geography

About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.

Climate

Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.

Climate

In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.

Population

The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.

Flora

Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.

Flora

Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.

Fauna

Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.

Fauna

The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.

Fauna

The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.

Economy

A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.

Economy

Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.

Economy

The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.

Economy

Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.

Economy

Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.

Economy

The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.

Economy

Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.

Economy

The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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