Tasmania’s Stories

Tasmania’s story just keeps on unfolding. We try to keep pace by generating videos for the Brand Tasmania YouTube channel and written reports for our monthly electronic newsletter. We also receive a news feed on working days from Meltwater and make it available here to ensure you have every opportunity to stay informed about our extraordinary State.

Stories and videos can also be accessed through the various key economic sectors.

Tasmania's Stories Edition 187

Edition 187_PetunaWeb

The State Government's blueprint for the future expansion of the salmon industry leads the September edition of Tasmania's Stories. New airline capacity into the State heads up this month's News-in-Brief. Please enjoy your September edition of Tasmania's Stories.

19 September 2017, Edition 187

Attention all Tasmanian food and beverage producers!

foodandbeveragetasmania partner2 web

Be part of a promotional initiative that is taking Tasmania’s food and beverage offering to the world! 

The online directory links Tasmania’s food and beverage producers with chefs, wholesalers, retailers, and consumers locally, across the mainland and in key international markets.

12 September 2017

Global ride for drone start-up

Edition 187 Ignite Digi Chris Fox Tom Waugh

A small Tasmanian company, Ignite Digi, is using drone technology, cutting-edge accessories for digital movie cameras and high-end personal skills to carve a niche in the global film industry.

10 September 2017, Edition 187

Launceston becomes Gigabit City

Edition 187 Damian Ivereigh CEO and Founder Launtel

Launceston Internet provider Launtel is offering local businesses Blue Ocean Gigabit connections through NBN's fibre network that are 10 times faster than the present maximum speed.

9 September 2017, Edition 187

Salmon farmer looks north-west

Edition 187_PetunaWeb

North-west Tasmania, including King Island, emerged in August as a likely option for continued expansion of salmon farming in Tasmania.

6 September 2017, Edition 187

Government promises 1,000 GWs

Edition 187_Cluny

The generation of renewable energy is to be ramped up in Tasmania to make the State totally self-reliant in terms of energy.

6 September 2017, Edition 187

Graziers test wool branding

Edition 187_Wallace

Tasmania's superfine wool industry – one of the State's economic cornerstones since colonial times – is feeling its way from auctioning its world-class clip as a commodity towards branding it as a niche, high-end, natural fibre.

6 September 2017, Edition 187

Rustic eateries right on trend

Edition 187_AgrarianKitchen

The recent opening of two paddock-to-plate eateries in the Huon and Derwent valleys is right on trend in the national food scene.

6 September 2017, Edition 187

North-west greets its own 'MONAs'

Edition 187_CradleMountain

A $160-million upgrade to the Cradle Mountain World Heritage Area and a $90 million luxury cliff-top resort at Table Cape have both been described as regional MONAs.

6 September 2017, Edition 187

Astronaut puts our brand in orbit

Edition 187_Hadfield

Canadian astronaut and digital media superstar Chris Hadfield told the world in August about his passion for Tasmania.

6 September 2017, Edition 187

Tasmanian news of the day from around the world

Global news monitoring business, Meltwater, trawls through the world’s online news sites every working day to deliver relevant reports to Brand Tasmania

Rosehaven relocates

FILMING for the second season of the ABC-TV comedy series Rosehaven has started in recent weeks but the location of the show's main set has...

be in Oatlands. Producers have announced that the show will be filmed "in and around Hobart and the Huon Valley". It is understood that a…

19 June 2017, New Norfolk NEWS

Fresh Fragrance Group hotel application for Hobart’s Mid Town

SINGAPOREAN developers the Fragrance Group have this week lodged an application with the Hobart City Council for...

a Sandy Bay Rd site which includes the University of Tasmania’s Conservatorium of Music, a warehouse, three brick buildings on Heathfield…

16 June 2017, Herald Sun (Licensed by Copyright Agency)

Hobart: It's DARK, it's MOFO

It's winter in Tasmania and the harvest is performance art garnished with Goth.

16 June 2017, Crikey Blogs

Rower Drew Ginn joins Cricket Tasmania as performance manager

Triple Olympic rowing gold medallist Drew Ginn is getting ready to fend off a few bouncers. Ginn was yesterday...

as part of a new management structure designed to bring Cricket Tasmania out of the performance doldrums. He said the organisation wanted a…

14 June 2017, The Australian (Licensed by Copyright Agency)

VIDEO: 2017 Targa Tasmania: Modern Highlights

Watch highlights from the Modern classes in the 2017 Targa Tasmania: Click here for’s report on the final day of this year’s...

VIDEO: 2017 Targa Tasmania: Modern Highlights…

13 June 2017,

Queen's birthday: Aboriginal elder 'from humble beginnings' among Tasmania's honourees

An Aboriginal Elder who has spent 45 years working to improve access to education for Indigenous Tasmanians has topped the state's list of...

(AM) has been recognised for her service to music education. She was nominated by the Tasmanian Music Teachers Association. "I've been…

12 June 2017, ABC News

Lowest to Highest: challenge accepted

Five friends are out to prove people don't have to be limited by disability or circumstance. Taking the challenge...

well as funding for a documentary, which will be created by Tasmanian production house RUMMIN productions. They hope the film will inspire…

11 June 2017, The Examiner (Licensed by Copyright Agency)


From the nation’s most talked-about art prize to a communal ‘exorcism’ by torchlight, Australia comes alive with unforgettable experiences...

shelter in a cosy cinema can attend a cutting-edge film festival. Meanwhile, in Tasmania, you can embrace the winter weather at Australia’s…

9 June 2017, Australia

Tasmanian Symphony Orchestra team up with the Australian Ballet

The Australian Ballet will bring romance to Tasmania when it presents the quintessential romantic ballet Giselle at...

romantic ballet Giselle at the Princess Theatre, Launceston on June 28. The Tasmanian performances of this critically acclaimed production,…

9 June 2017, The Examiner (Licensed by Copyright Agency)

The Kettering Incident's Vicki Madden talks season 2, the Logies and filming in Tasmania

The Kettering Incident's Vicki Madden talks season 2, the Logies and filming in Tasmania. Even before taking out...

Incident's Vicki Madden talks season 2, the Logies and filming in Tasmania. Even before taking out two categories at the Logie Awards last…

2 May 2017, The Examiner (Licensed by Copyright Agency)

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012-13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island's land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named 'Best Temperate Island in the World' by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of Mt Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania's highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King's holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia's largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania's predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world's biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the state's gross product in 2010-11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

Brand Tasmania

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