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Tasmania’s Stories

Advancing Tasmania’s manufacturing

Edition 198_Manufacturing

Tasmania’s advanced manufacturing sector has experienced a major turnaround over the past two years, with niche specialist companies – such as Storemasta – leading the way.

Storemasta is a perfect example of an innovative local company that has found great success with out-of-the-box thinking.

It has carved out a space as Australia’s leading manufacturer of dangerous-goods storage, supplying its product to a raft of our biggest business names from Coca Cola Amatil and Visy, to Rio Tinto.

Based in Burnie, the company is also actively growing its export market.

According to the recently formed lobby group, the Advanced Manufacturing Advisory Committee, Stormasta is exactly the sort of niche operator that has helped spearhead the sector turnaround.

“This is an incredibly exciting time for Tasmania’s advanced manufacturing sector,” Committee Deputy Chairman, Kent Wyllie says.

“Not so long ago, there was little positivity around manufacturing, however my observation is that now we are in a period where we are seeing incredible opportunity.

“Two years ago we were worried about workers getting jobs. Today we are seeing a skills shortage.”

The Advanced Manufacturing Advisory Committee is charged with guiding the future growth of this sector and is keen to capitalise on Tasmania’s unique advantage as an island state.

“We should not think of Bass Strait as a hindrance,” Wyllie adds.

“On the contrary, our unique island mentality is one of our greatest assets. Our ability to fix problems in an ingenious and unique way is our greatest asset."

While Wyllie admits some of the traditional manufacturing industries are having trouble, he says our focus needs to be on specialist, value-added products, and embracing new technology.

That is exactly the philosophy that guides companies, like Storemasta.

With a manufacturing plant in Burnie, on the north-west coast, and teams of dangerous goods experts based in Sydney and Melbourne, Storemasta employs a workforce of 48 people. 

This low-key Tasmanian success story also only sells a fraction of its product – two to three percent – within its home state. The bulk is sold interstate, with a growing export market to Asia and New Zealand.

Storemasta provides an ‘end to end’ service, designing and manufacturing a range of tailored solutions for dangerous goods storage, including flammable liquids, corrosive substances, chemicals and explosives.

It specialises in hazardous storage cabinets, flammable storage cabinets and spill management.

“We build products that reduce risk and improve efficiencies in the storage and management of dangerous goods,” Storemasta Marketing Manager, Walter Ingles explains.

“We are the only Australian company involved in the manufacture of customised dangerous goods storage products.

“Our business is highly automated and highly specialised.”

The business is also spread across a number of sectors, all with their own highly specified needs.

Food and beverage producers – for instance, Coca Cola Amatil, Nestle and Mars Snack Foods – may require specialist storage for highly flammable flavourings such as peppermint.

Manufacturing plants, like Visy, Nustar and Caterpillar, have more extensive requirements, including large storage for gas cylinders, machine lubricants and flammable liquids.

Laboratories require small, indoor safety cabinets, where the segregation of chemicals is of prime concern.

The mining industry needs large outdoor dangerous goods storage for petrol, fuels and lubricants. They also need dispensing stations where large quantities of liquids – including lubricants – can be safely pumped in a contamination free environment.

Storemasta has come a long way over 25 years, from its humble beginnings when sheet metalist – David Urquhart – built small safety cabinets as a sideline business. Today is it continually evolving and embracing new design and technology.

Much like Tasmania itself.

“We need to constantly add a level of digital expertise to be able to compete on the global stage in the advanced manufacturing sector,” Wyllie says.

“Tasmania should not be scared of taking on new challenges.”

Image courtesy of Manufacturers Monthly

12 September 2018, Edition 198

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Facts about Tasmania


Tasmania is the southernmost state of Australia, located at latitude 40° south and longitude 144° east and separated from the continent by Bass Strait. It is a group of 334 islands, with the main island being 315 km (180 miles) from west to east and 286 km (175 miles) north to south.


Tasmanians are resourceful and innovative people, committed to a continually expanding export sector. In 2012–13, international exports from the state totalled $3.04 billion. USA, China, Taiwan, India, Japan and other Asian countries account for the bulk of exports, with goods and services also exported to Europe and many other regions.


Tasmania is similar in size to the Republic of Ireland or Sri Lanka. The Tasmanian islands have a combined coastline of more than 3,000 km.


The main island has a land area of 62,409 sq km (24,096 sq miles) and the minor islands, taken together, total only 6 per cent of the main island’s land area. The biggest islands are Flinders (1,374 sq km/539 sq miles), King, Cape Barren, Bruny and Macquarie Islands.


About 250km (150 miles) separates Tasmania’s main island from continental Australia. The Kent Group of Islands, one of the most northerly parts of the state, is only 55km (34 miles) from the coast of the Australian continent.


Twice named ‘Best Temperate Island in the World’ by international travel magazine Conde Nast Traveler, Tasmania has a mild, temperate maritime climate, with four distinct seasons.


In summer (December to February) the average maximum temperature is 21° Celsius (70° Fahrenheit). In winter (June to August) the average maximum is 12° C (52° F) and the average minimum is 4° C (40° F). Snow often falls in the highlands, but is rarely experienced in more settled areas.

Annual Rainfall

Tasmania’s west coast is one of the wettest places in the world, but the eastern part of the State lives in a rain-shadow. Hobart, the second-driest capital city in Australia, receives about half as much rain as Sydney.

Annual Rainfall

Annual rainfall in the west is 2,400 mm (95 inches), but hardy locals insist there is no such thing as bad weather, only inadequate clothing. If you travel 120 km east to Hobart, you experience a much drier average of 626 mm (24 inches) a year.


The 512,875-strong community spreads itself across the land; less urbanised than the population of any other Australian state. Hobart, the capital city, is home to more than 212,000 people.

Capital City

Hobart nestles at the foot of kunanyi / Mount Wellington (1,270 m / 4,000 ft) and overlooks the Derwent Estuary, where pods of dolphins and migrating whales are sometimes seen from nearby beaches. Surrounded by thickly forested rolling hills, the city is home to the state parliament and the main campus of the University of Tasmania.

Capital City

Its historic centre features Georgian and Regency buildings from colonial times. Hobart is home port for coastal fishing boats, Antarctic expeditions and vessels that fish the Southern Ocean.

Land Formation

Mountain ranges in the south-west date back 1,000 million years. Ancient sediments were deeply buried, folded and heated under enormous pressure to form schists and glistening white quartzites.

Land Formation

In the south-west and central highlands, dolerite caps many mountains, including Precipitous Bluff and Tasmania’s highest peak, Mt Ossa (1617 m / 5300 ft). More than 42 per cent of Tasmania is World Heritage Area, national park and marine or forest reserves.


Vegetation is diverse, from alpine heathlands and tall open eucalypt forests to areas of temperate rainforests and moorlands, known as buttongrass plains. Many plants are unique to Tasmania and the ancestors of some species grew on the ancient super-continent, Gondwana, before it broke up 50 million years ago.


Unique native conifers include slow-growing Huon pines, with one specimen on Mt Read estimated to be up to 10,000 years old. Lomatia tasmanica, commonly known as King’s holly, is a self-cloning shrub that may well be the oldest living organism on earth. It was discovered in 1937.


Tasmania is the last refuge of several mammals that once roamed the Australian continent. It is the only place to see a Tasmanian devil or eastern quoll (native cat) in the wild and is the best place to see the spotted-tailed quoll (tiger cat), all carnivorous marsupials.


The eastern bettong and the Tasmanian pademelon, both now extinct on the Australian continent, may also be observed.


The Tasmanian tiger, or thylacine, was Australia’s largest surviving carnivorous marsupial and is a modern day mystery. The last documented thylacine died in captivity in 1936 and although the animal is considered extinct, unsubstantiated sightings persist.

History and Heritage

Aboriginal people have lived in Tasmania for about 35,000 years, since well before the last Ice Age. They were isolated from the Australian continent about 12,000 years ago, when the seas rose to flood low coastal plains and form Bass Strait.

History and Heritage

Descendants of the original people are part of modern Tasmania’s predominantly Anglo-Celtic population.

History and Heritage

Tasmania was originally named Van Dieman’s Land by the Dutch explorer Abel Janszoon Tasman in 1642. The island was settled by the British as a penal colony in 1803 and the original name was associated with the convict era. It was changed to Tasmania when convict transportation stopped in 1853.


A resourceful island culture has generated leading-edge niche industries, from production of high-speed catamaran ferries and marine equipment to lightning-protection technology.


Tasmanians produce winches and windlasses for some of the world’s biggest ocean-going pleasure craft; large-scale inflatable evacuation systems and provide specialist outfit-accommodation services to the marine industry.


The Wooden Boat Centre at Shipwrights Point has re-established the skills and traditions of another age and attracts students from around the world.


Tasmania is a world leader in natural turf systems for major sporting arenas and in areas of mining technology and environmental management. Its aquaculture industry has developed ground-breaking fish-feeding technology and new packaging.


Tasmanians sell communications equipment to many navies and their world-class fine timber designers and craftsmen take orders internationally for furniture made from distinctive local timber.


The state is a natural larder with clean air, unpolluted water and rich soils inviting the production of 100 varieties of specialty cheeses, as well as other dairy products, mouth-watering rock lobsters, oysters, scallops and abalone, Atlantic salmon, beef, premium beers, leatherwood honey, mineral waters, fine chocolates, fresh berry fruits, apples and crisp vegetables.


Tasmania is a producer of award-winning cool-climate wines, beers, ciders and whiskies. Other export products include essential oils such as lavender, pharmaceutical products and premium wool sought after in Europe and Asia. Hobart is a vital gateway to the Antarctic and a centre for Southern Ocean and polar research.


The industries in Tasmania which made the greatest contribution to the State’s gross product in 2010–11 in volume terms were: Manufacturing (9.4%), Health care and social assistance (8.2%), Financial and insurance services (7.2%), Ownership of dwellings and Agriculture, forestry and fishing (each 7.1%).

Getting to Tasmania

Travel is easy, whether by air from Sydney or Melbourne, or by sea, with daily sailings of the twin ferries Spirit of Tasmania 1 and 2 each way between Melbourne and Devonport throughout the year.

This site has been produced by the Brand Tasmania Council © 2014

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