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Tourism stories

The following stories relate to Tasmania’s Tourism sector:

Surfing to success

Surfing Australia’s new boss is excited about the potential of the sport in Tasmania. During his first visit to the state, new chief executive, Chris Mater, described surfing as an "exciting proposition" which is still in the "development stage" in Tasmania when compared with other states. He told The Advocate, our coastal lifestyle and "good waves" give the island state great opportunities. "In terms of increasing participation it is exciting. In terms of high performance and athlete development, Tasmania is doing well on the Australian and world stage. It has a lot of potential – and that is on top of the great events they have here … we are in the process of looking at our strategic outlook, including Tasmania." The sport will be given a major boost from its inclusion in the 2020 Olympics in Tokyo.

19 March 2019, Edition 203

Tassie guide to motorcycle heaven

Tasmania’s tourism boom is still running hot, and now it is motorcycle enthusiasts who are getting a good run. A popular motorcycling guidebook has been given prominent national coverage in the popular Just Bikes magazine as it caters to a growing market segment. And, for those keen to experience the Island State on two wheels, Throw Your Leg Over Tasmania could well end up being your most valuable travelling companion. The guide is described as a ‘Lonely Planet for motorcyclists’. It highlights 16 “awesome ride routes” and comes with detailed maps and directions. There is also a comprehensive directory of places to stay or camp. The creators, Alan Cox and Bridget Hallam, were inspired after they recently headed south: “We toured Tassie in October 2017 and again in April last year to find the best riding roads – pretty easy to do in Tassie – it’s a motorcycling nirvana!”

19 March 2019, Edition 203

Boost for latest Mountain bike adventure

The Wild Mersey Mountain Bike Trails is set to be completed after an $850,000 federal grant. Tasmania’s newest mountain bike drawcard will offer a network of more than 100 kilometres of track connecting the north-west towns of Sheffield, Railton and Latrobe. Much of this will be through wilderness areas offering stunning views. The mountain bike trails will cater for all levels of ability. Gentle riverside tracks will suit beginners and families, while steep rocky trails are designed for those seeking an adrenaline rush. The Wild Mersey project builds on Tasmania’s growing reputation as a world-class mountain biking destination. Stage One of the project which offers 15 kilometres of track near Latrobe, is now open. The Wild Mersey Mountain Bike Trails is expected to be a major tourist drawcard for the region, with economic modelling suggesting 138,000 new visitors will travel to the North-West each year for the experience.

19 March 2019, Edition 203

Top gong for Port Arthur

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Tasmania’s tourism continues its star run with the Port Arthur Historic Site crowned Australia’s top visitor attraction, also highlighting the growing importance of heritage and cultural drawcards.

19 March 2019, Edition 203

Hotel history inspires jewellery art

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Art and history collide in a unique exhibition of hand-crafted jewellery reflecting the rich character of one of Tasmania’s oldest hotels.

18 February 2019, Edition 202

Launceston’s sizzling summer

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The first outing of Mona Foma (Mofo) in Launceston has been an overwhelming success, and it also kicked off the city’s biggest ever summer party.

18 February 2019, Edition 202

After the fires

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Tasmania is open for business. That’s the message from tourism leaders following summer’s devastating fires.

18 February 2019, Edition 202

Wooden boat spectacular

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Tasmania’s unique wooden boat festival is growing in international stature, and this year there was a decidedly American twist.

17 February 2019, Edition 202

Hidden jewel to shine

One of Tasmania’s hidden natural jewels is about to become much more accessible. Beautiful Crescent Bay, on the Tasman Peninsula, will be easier to reach when plans to upgrade the walking track from Remarkable Cave to Crescent Bay and Mount Brown go ahead. The track will be closed from May until October, as 3.7km of improvements are carried out. It is expected that this will add another attraction for walkers hiking on the nearby Three Capes Track. Tasman Mayor, Kelly Spaulding told The Mercury: “The multi-day Three Capes Track experience brings in big numbers and spending, but there’s a huge market down here for shorter day walks. There’s huge potential at Remarkable Cave and Crescent Bay that hasn’t been discovered yet.”

14 February 2019

Hot prospects at Richmond

Tasmania’s tourism boom shows no sign of abating. And, the historic village of Richmond, east of Hobart, is the latest to benefit with a multimillion dollar refurbishment of one of the area’s grandest homes. Prospect House, which dates back to 1831, has just been refurbished and is now open as boutique luxury accommodation. There is also an all-inclusive “paddock to plate” experience for visitors wanting to sample Tasmania’s premium produce. Prospect House is owned by the local wine-making Pooley family who have spent $5 million on the project. It also houses Pooley Wines’ cellar door, offering visitors a taste of their multi-award winning, cool climate wines from the Coal River Valley.

14 February 2019, Edition 202

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Tasmania's Stories Edition 203

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Brand Tasmania is about to enter an exciting new era as a statutory authority. Please enjoy your March newsletter.

22 March 2019, Edition 203

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